Senior Manager, Category Marketing, AWS Cross Category Marketing

About the team

Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Key job responsibilities

• Marketing Strategy & Execution

  • Develop and own the marketing strategy for Training & Certification, Support, Professional Services, and Marketplace — including positioning, messaging, value propositions, and go-to-market plans
  • Synthesize customer insights, market data, and competitive intelligence to identify opportunities and shape strategy across all four businesses
  • Drive differentiated messaging that connects each service to the broader AWS customer success narrative — helping customers understand how these services accelerate transformation
  • Lead product launch strategies and associated plans, including naming, target audience definition, content development, and marketing vehicle selection
  • Continuously measure and optimize marketing performance, establishing KPIs and mechanisms for each portfolio

• Stakeholder Management & Cross-Functional Leadership

  • Serve as the primary marketing partner to four distinct business leadership teams, each with different operating rhythms, customer segments, and go-to-market motions
  • Build deep trust with VP and Director-level stakeholders across product, sales, professional services, and partner organizations through intellectual rigor and consistent delivery
  • Navigate competing priorities and resource constraints across portfolios — making principled trade-off decisions and communicating them transparently

• People Management & Team Building

  • Build, lead, and develop a team of product and general marketing professionals spanning multiple portfolios and locations
  • Hire, retain, and grow top marketing talent
  • Resource the team effectively across portfolios, making staffing recommendations aligned to business priority and impact

About the role

This role owns the marketing strategy and execution for a portfolio of services that help AWS customers accelerate their cloud transformations and achieve long-term success: AWS Training & Certification, AWS Support, AWS Professional Services, and AWS Marketplace & Partner Services.