Senior Manager Campaign Operations

About the role

Reynolds American is evolving into a global multi‑category business with the purpose of creating A Better Tomorrow™ by building a smokeless world. The Consumer Experience team is seeking a Senior Manager, Campaign Operations to lead the Digital Campaign Operations team in Winston‑Salem, NC. This role drives omnichannel initiatives, ensuring seamless journeys for adult tobacco consumers through a mobile‑first approach, managing email, SMS, and direct‑mail campaigns across 12+ brands using Adobe Campaign solutions.

Responsibilities

• Lead and manage a team of campaign managers and agency partners responsible for deploying email, SMS, and direct mail campaigns across 12+ brands.
• Serve as the subject matter expert for Adobe Campaign solutions, providing leadership and guidance on campaign execution, optimization, and best practices.
• Design and architect customer journey solutions using Adobe Campaign V8, Adobe Experience Platform (AEP), and related Adobe Marketing Cloud technologies.
• Own communication strategy, audience segmentation, and personalization efforts to drive effective consumer engagement across multiple channels.
• Oversee end‑to‑end campaign execution, including campaign setup, validation, testing, deployment, and delivery.
• Optimize campaign performance through A/B testing, personalization, content strategy, and data‑driven decision making.
• Partner with cross‑functional teams including Marketing, Analytics, CRM, Data, Creative, and Technology to define campaign requirements and ensure flawless execution.
• Monitor campaign performance, troubleshoot operational issues, and implement continuous improvements to maximize deliverability, compliance, and business results.

Requirements

• Bachelor's Degree in Marketing, Business, Communications, Market Research, or a related field.
• 5+ years of Digital Marketing and Campaign Operations experience managing multi‑channel marketing programs.
• 2‑3+ years of hands‑on Adobe Campaign experience (Adobe Campaign Classic and/or V8 required).
• Experience leading teams and agency resources in campaign execution and marketing operations environments.
• Strong expertise in Customer Journey Management, Audience Segmentation, Personalization, and Lifecycle Marketing.
• Hands‑on experience with Enterprise Marketing Automation and CRM platforms, such as Adobe Campaign, Salesforce Marketing Cloud, Marketo, HubSpot, or similar.
• Strong communication, collaboration, stakeholder management, and influencing skills.
• Experience managing campaign setup, testing, validation, deployment, troubleshooting, and performance optimization.

Skills

• Customer Journey Management
• Audience Segmentation
• Personalization
• Lifecycle Marketing
• Adobe Campaign (V8/Classic) expertise
• Enterprise Marketing Automation & CRM platforms (Salesforce Marketing Cloud, Marketo, HubSpot)
• Cross‑functional collaboration and stakeholder management
• Data‑driven optimization and A/B testing
• Communication and influencing skills

Benefits

• 401(k) plan with pre‑ and post‑tax contributions up to 50% of eligible compensation; company matches 100% of employee pre‑tax/Roth contributions up to 6%; additional company contribution of 3% regardless of participation.
• Comprehensive health‑ and welfare‑benefits package (medical, dental, vision, prescription drugs).
• Health Savings Account start‑up contribution for employees electing the high deductible health plan.
• Flexible spending accounts for Health Care and Dependent Care (pre‑tax dollars).
• Employee assistance program – 8 free counselling sessions per issue per calendar year for employees and dependents.
• Company‑paid life insurance of 1× annual base pay (minimum $50,000).
• Company‑paid accidental death or