Senior Manager - Cadiovascular - Repatha - Omnichannel Search, GEO & AI Answer Engine

About the role

Join Amgen’s mission of serving patients. As a Senior Manager, you will serve as the CV/Repatha business lead for GEO, partnering with GCCI and the GEO vendor to translate enterprise GEO strategy, customer search behavior, and AI-answer-engine insights into brand actions. You will help prioritize opportunities, operationalize recommendations, and ensure GEO insights are integrated into brand planning, customer engagement strategies, and omnichannel activation.

Responsibilities

• Lead CV/Repatha search, SEO, GEO, AEO, AI answer visibility, zero-click search, answer-engine readiness, and cross-platform search intelligence across HCP and DTC audience strategies.
• Build a practical query-to-answer and answer-to-action framework that helps teams prioritize high-value customer questions, structured answer blocks, FAQ strategy, schema considerations, content discoverability, and source authority opportunities.
• Partner with Modular Content Operations to convert search and AI-answer learnings into Job Initiation Brief (JIB) inputs, MAC matrix updates, content briefs, answer blocks, FAQs, web content enhancements, Sales and Marketing Communications (SM Comms) opportunities, and modular content priorities.
• Monitor and synthesize AI visibility, brand visibility score, citation share, citation rank, citation rank list, share of voice, brand sentiment, cross-platform search behavior, AI answer analytics, answer-page engagement, and content gap insights.
• Partner with Medical, Legal, Regulatory, Compliance, Privacy, Patient, Cardiovascular, Primary Care, GCCI, Omnichannel, Analytics, Technology, agency, and enterprise platform teams to ensure approved content is structured, discoverable, credible, measurable, and actionable.
• Support content and experience recommendations across RepathaHCP.com, Repatha.com where applicable, Adobe Experience Manager (AEM), AEM Sites, Ostro, approved question-and-answer experiences, Google Analytics 4 (GA4), schema, structured data, and digital experience platforms.
• Translate learnings from OpenEvidence, Ostro, search analytics, AI answer behavior, partner content, authority signals, digital public relations (PR), entity authority, citation authority, and social proof into practical recommendations for content and customer experience planning.
• Operationalize GEO signals across omnichannel and field channels by defining activation strategies, business rules, and engagement triggers that translate insights into coordinated customer engagement.
• Help CV/Repatha adapt from creating content for channels to publishing an authoritative, structured, measurable, and continuously optimized ecosystem of approved answers.

Qualifications

• Doctorate degree and 2 years of Marketing, commercial, digital, analytics, content, operations, or related experience
• OR Master's degree and 4 years of Marketing, commercial, digital, analytics, content, operations, or related experience
• OR Bachelor's degree and 6 years of Marketing, commercial, digital, analytics, content, operations, or related experience
• OR Associate's degree and 10 years of Marketing, commercial, digital, analytics, content, operations, or related experience
• OR High school diploma / GED and 12 years of Marketing, commercial, digital, analytics, content, operations, or related experience

Preferred Qualifications

• Experience in pharmaceutical, biotechnology, medtech, healthcare, or another regulated industry with search, web strategy, omnichannel marketing, HCP marketing, DTC marketing, content strategy, analytics, or digital customer experience responsibilities.
• Experience with SEO, GEO, AEO, AI search, AI Overviews, Google AI Mode, zero-click search, answer engines, query taxonomy, answer optimization, source authority, citation share, brand visibility score, citation rank, share of voice, brand sentiment, or AI visibility reporting.
• Familiarity with content discoverability, authority publishing, entity authority, citation authority, digital PR, social proof, partner content, answer blocks, FAQ strategy, cross-platform search intelligence, and AI answer analytics.
• Ability to translate emerging customer behavior and AI/search trends into clear, compliant, practical requirements for content, web, analytics, agency, and enterprise platform teams.
• Strong ability to distinguish HCP and DTC contexts as well as branded, unbranded, disease education, access, support, patient education, and scientific information needs.
• Experience partnering with Medical, Legal, Regulatory, Compliance, Privacy, Corporate Affairs, Advocacy, Scientific Communications, analytics, web, content operations, agency, and enterprise AI teams.
• Strong writing, synthesis, facilitation, stakeholder influence, analytical judgment, and change leadership skills.