Senior Manager, Brand - Licensed Sports & Fan Collectibles

About the role

As the Senior Brand Manager, you will lead end-to-end product execution for a high-growth portfolio of trend-driven brands. You will manage plush and plastic lines from concept to shelf, bringing emerging pop culture, sports, and entertainment trends to market at global retail. This role includes supervisory responsibilities.

Responsibilities

• Act as the primary brand steward with major sports properties, governing bodies, and entertainment partners, managing brand strategy, product lines, and key partner relationships
• Translate athlete partnerships, major sporting event milestones, seasonality, and fan-driven trends into compelling action figures, toys, and collectibles
• Collaborate cross-functionally with product design, packaging, marketing, and licensing to build diverse, brand-accurate product lines that satisfy global retail channel strategies
• Manage, mentor, and guide a team while serving as the lead point of contact for assigned brands to ensure brand integrity and schedules stay on track
• Analyze sales data, competitive landscapes, and consumer insights to identify growth opportunities, co-develop retail exclusive plans, and inform strategic product line architecture
• Drive licensor relationships by coordinating design approvals, maintaining strict adherence to style guides, and communicating feedback to vendors and cross-functional teams
• Oversee project budgets, verify vendor quotes, negotiate competitive pricing, and work alongside Sales and Manufacturing to manage inventory and profitability
• Plan and execute compelling product presentations for key accounts, actively soliciting global field and sales input to refine existing and upcoming product lines
• Perform other duties as assigned

Requirements

• 5+ years of experience in brand management, product development, or licensing—specifically working with major sports properties, sports merchandise, trading cards, or licensed fan products
• Proven track record navigating complex sports or entertainment licensor approval workflows and managing strategic brand partnerships
• 3+ years of demonstrated team leadership or supervisory experience with a proven track record of driving results
• Solid knowledge of the end-to-end product development lifecycle, manufacturing processes, and licensor approval workflows
• Advanced analytical skills with proven experience analyzing sales data, managing retail exclusives, and evaluating competitive landscapes
• Deep understanding of sports, pop culture trends, and fan-driven consumer products
• High proficiency in project management software, MS Office, Google Workspace, and digital rights management (DRM) systems
• Exceptional communication, presentation, and negotiation skills with a proactive ability to manage shifting priorities in a fast-paced environment

Preferred qualifications

• Bachelor’s degree in Business, Marketing, or a related field
• Prior experience specifically managing plush, plastic products, or action figures

Pay

The salary range for this position is $112,440 – $139,440 per year. The base salary may vary based on experience, role tenure, performance, industry, and location. Eligibility for the annual performance incentive may apply.

Benefits

• Basic medical insurance 100% company-paid for employees and their children
• Employee basic life and AD&D insurance
• 401(k) retirement program with company matching up to 4% of pretax or post-tax deferrals
• Short- and long-term disability coverage
• Tuition reimbursement
• Volunteer time off: up to 16 hours per year for community service projects through Jazwares Cares

Schedule

Flexible work schedule: Monday through Thursday on-site, with optional work-from-home on Fridays. Up to 20 fully remote workdays per year. Paid time off for vacation and sick leave.