Senior Manager, Advertising (remote US)

Responsibilities

• Oversee media buying across HarperCollins adult and children’s titles, under the direction of Director, Advertising (roughly 40 titles/season)
• Execute paid social advertising campaigns across multiple self-serve platforms including, but not limited to, Meta, TikTok, SnapChat, and Reddit, ensuring campaigns are set up accurately with strong attention to detail
• Advise on advertising strategies based on past and current campaign performance
• Regularly update marketing teams on status and performance of live campaigns, and provide and implement recommendations for improvement
• Set up and launch programmatic campaigns via The Trade Desk
• Weekly and ad hoc reporting for high-level campaigns
• Handle all invoicing and internal “client” support issues promptly and professionally
• Support the Director, Advertising in developing and executing presentations and final campaign reporting

Qualifications

• 4 year college degree or equivalent work experience
• 4 + years advertising media buying experience
• Strong hands-on experience with Meta ads is required; experience with other social advertising platforms like Snapchat, TikTok, Pinterest, etc. is strongly preferred.
• Must have deep familiarity with modern Meta campaign structure and best practices.
• Proven ability to manage high campaign volume with strong attention to detail.
• Highly analytical; able to review performance data and identify opportunities and clear action items to improve
• Proven experience in agency or “internal client services” environments and a strong ability to work closely with different teams and satisfy multiple stakeholders in a fast-paced environment
• Proficiency with creative development tools (e.g. Canva, Veo3) and AirTable a plus
• Strong presentation skills
• Background in consumer marketing preferred