Senior Lifecycle Marketing Manager

About the Role

We are seeking a Senior Lifecycle Marketing Manager to lead the strategy and execution of customer retention and engagement initiatives for a growing consumer brand. This role will own the development of a sophisticated lifecycle program across email, SMS, loyalty, and emerging owned channels, with a focus on strengthening customer relationships and driving measurable revenue growth. The ideal candidate is equal parts strategic thinker and hands-on operator—someone who can develop a long-term lifecycle vision while also getting into the details of campaign execution, testing, segmentation, and optimization.

Responsibilities

• Lifecycle Strategy & Customer Retention
  • Develop and manage a comprehensive lifecycle strategy spanning acquisition through retention and re-engagement.
  • Own key performance metrics including repeat purchase, customer lifetime value, retention, conversion, and lifecycle revenue.
  • Identify opportunities to increase customer value through segmentation, personalization, cross-sell, and product recommendations.
  • Work closely with acquisition and paid media teams to create a seamless transition from first purchase through ongoing customer engagement.
  • Partner with leadership to develop and expand the brand’s loyalty strategy, including program structure, benefits, engagement, and rollout.
• Customer Journey & Personalization
  • Map and optimize the customer journey, identifying opportunities to improve engagement, conversion, retention, and overall customer experience.
  • Develop sophisticated audience segmentation and targeting strategies based on customer behavior, purchase history, engagement, and value.
  • Build and optimize automated journeys designed to welcome new customers, encourage repeat purchases, reactivate lapsed customers, and deepen relationships with high-value audiences.
  • Continuously evaluate existing programs and identify opportunities for new lifecycle experiences.
• Campaign Management & Optimization
  • Own the email and SMS marketing calendar from planning through deployment.
  • Build, QA, segment, and launch campaigns directly within Klaviyo.
  • Establish a structured experimentation program across messaging, creative, offers, timing, segmentation, and customer journeys.
  • Develop test hypotheses, analyze results, document learnings, and translate insights into future strategy.
  • Monitor channel performance and proactively identify opportunities to improve engagement and revenue.
• Creative & Cross-Functional Partnership
  • Develop thoughtful creative briefs that translate marketing objectives and customer insights into clear direction for creative partners.
  • Collaborate closely with Marketing, Creative, Ecommerce, Analytics, and other cross-functional teams to ensure lifecycle initiatives support broader business priorities.
  • Bring a strong creative point of view while remaining grounded in customer data and commercial performance.
  • Help establish best practices and scalable processes as the lifecycle program continues to mature.

Requirements

• 5+ years of experience in lifecycle, CRM, retention, email/SMS, or growth marketing, ideally within a DTC or consumer brand.
• Proven experience owning lifecycle strategy and delivering measurable improvements in retention, repeat purchase, and revenue.
• Hands-on expertise with Klaviyo and email/SMS campaign execution.
• Strong understanding of segmentation, personalization, customer journeys, and lifecycle automation.
• Demonstrated experience developing and managing A/B testing and experimentation programs.
• Strong analytical skills with the ability to translate customer and performance data into actionable strategies.
• Excellent creative instincts and the ability to develop strong briefs and collaborate effectively with creative teams.
• Highly organized with exceptional attention to detail and the ability to manage multiple initiatives simultaneously.
• Entrepreneurial mindset with the confidence to take ownership, challenge existing approaches, and identify new opportunities.
• Comfortable operating in a fast-paced, high-growth environment where priorities can evolve quickly.
• Strong communicator who can effectively partner with both strategic leaders and hands-on execution teams.

Schedule

In-office, 5 days a week – Downtown LA.