Senior/Lead User Acquisition (Meta)

Job Summary

Become a key driver of growth for Boosters' products through the development of a Meta User Acquisition strategy. This role will involve launching Meta Ads for a new AI product, optimizing campaigns, and building a dedicated team.

Responsibilities

• Launch Meta Ads for the new AI product Kato and define its acquisition strategy alongside Product Marketing and Creative teams.
• Develop a system for testing, optimizing, and scaling Meta campaigns.
• Drive positive unit economics and scale Meta acquisition channels from initial budgets of $100k+/month to millions of monthly spends.
• Define the strategy for Meta User Acquisition within the company and bring your expertise to the business.
• Build a User Acquisition team and become its leader.

Requirements

• 3+ years of experience in Meta Ads in a product-oriented company.
• Experience with web funnels (web-to-app is a plus).
• Experience managing advertising budgets of $100k+/month or more.
• Experience in learning or mentoring others.
• Experience in launching new advertising channels or products is a plus.
• Strong analytical skills and ability to make decisions based on data.
• Ability to quickly generate and test marketing and creative hypotheses.
• Upper-Intermediate level English or higher.

What We Offer

• Career and personal development: regular performance reviews and PDP development; support in developing your personal brand on Boosters and industry media; access to Genesis expert courses and networking opportunities; budget for courses, conferences, and language training.
• Autonomy and flexibility: the option to work either in an office (Kyiv or Lviv) or remotely (Ukraine and abroad); flexible start times (8 AM - 11 AM in Kyiv); 20 days off per year, public holidays, and unlimited sick leave.
• Sports benefits: medical insurance; compensation for working with a psychologist; individual benefit for sports activities; free breakfasts and lunches (on-site in offices); sports activities Genesis: community for running, volleyball, yoga (offline); stretching and yoga (online).