Senior Lead, Institute Strategy & Programs

Institute Strategy & Programs

The ZS Impact Institute is dedicated to clarifying what is changing, why it matters, and what leaders must do next. As a Senior Lead, you will help grow the Institute by turning its research and thought leadership into campaigns, content, and programs that build reputation and engagement with senior executive audiences.

• Turn research and thought leadership into campaigns, content, and programs that build reputation and engagement with senior executive audiences
• Partner with Institute leadership, industry experts, and marketing teams to deliver coordinated, measurable results
• Identify priority topics, shape the research and content agenda, and turn it into a clear, actionable marketing plan
• Build a deep understanding of healthcare executive priorities, shape the Institute's narratives, and ensure marketing elevates ZS's voice, authority, and trust in the market
• Lead strategy and campaign execution, taking ownership of both the quality of the messaging and how well it connects with target audiences

Performance Tracking & Insights

Maintain structured documentation of campaigns, assets and outcomes, and monitor campaign and program performance against defined KPIs (awareness, engagement, influence).

• Monitor campaign and program performance against defined KPIs
• Use insights to optimize targeting, messaging, and channel mix to strengthen audience connection and credibility
• Support reporting on marketing impact, including reach, engagement quality, and contribution to brand and reputation goals