Senior Lead Digital Product Manager
About This Role
Wells Fargo is seeking a Senior Lead Digital Product Manager to drive the vision, strategy, and execution of complex digital initiatives across enterprise platforms. This role will partner closely with cross-functional teams to deliver innovative solutions that enhance customer experience, improve operational efficiency, and support long-term business objectives, with a strong focus on personalization and experimentation capabilities.
Responsibilities
- Act as a strategic advisor to senior leadership to develop and influence digital product strategies, initiatives, and long-term roadmaps for complex business and technical needs
- Lead the strategy and resolution of highly complex challenges requiring cross-functional and enterprise-wide alignment
- Deliver large-scale, forward-looking solutions that require innovation, creativity, and advanced analytical thinking
- Drive execution of complex initiatives by coordinating activities and providing guidance across teams
- Provide vision, direction, and subject matter expertise to senior leadership on digital transformation initiatives
- Partner effectively with Product Owners, XD, engineering, and business stakeholders to deliver high-impact solutions
- Lead experimentation and personalization strategies leveraging tools such as Adobe Target to enable data-driven decision-making and optimize customer experiences
- Define and scale A/B and multivariate testing capabilities, including governance, frameworks, and performance measurement
- Drive integration between AEM, Adobe Target, and other marketing technologies to accelerate speed-to-market and experimentation at scale
- Build strong relationships and influence stakeholders across all levels of the organization
- Serve as a trusted advisor and expert in digital product management and strategy
- Own end-to-end digital capabilities, ensuring continuous evolution to improve customer experience, scalability, and operational efficiency
- Identify and eliminate inefficiencies across systems, workflows, and teams to accelerate time-to-market and improve delivery outcomes
- Define success metrics and continuously monitor performance to inform enhancements and maximize business value
Requirements
- 7+ years of digital product management experience, or equivalent demonstrated through a combination of work experience, training, military experience, or education
- Adobe Target experience supporting personalization, experimentation, optimization, and scalable digital experience delivery
Desired Qualifications
- User Experience (UX) Strategy & Experience Design
- Stakeholder Relationship Management & Communication
- Enterprise Thinking & Strategic Planning
- Innovation & Continuous Learning
- Operational Excellence & Execution
- Risk Management & Compliance
- Consulting & Advisory Leadership
- Change Leadership & Bias for Action
- Product Optimization & Continuous Improvement
- Experimentation Strategy & Personalization (Adobe Target or similar platforms)
- Inclusive Leadership & Integrity
Pay Range
$159,000.00 - $279,000.00
Benefits
Health benefits
401(k) Plan
Paid time off
Disability benefits
Life insurance, critical illness insurance, and accident insurance
Parental leave
Critical caregiving leave
Discounts and savings
Commuter benefits
Tuition reimbursement
Scholarships for dependent children
Adoption reimbursement
Posting End Date
19 Jul 2026
Recruitment and Hiring Requirements
Third-Party recordings are prohibited unless authorized by Wells Fargo.
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.