Senior Lead Digital Product Manager

About This Role

Wells Fargo is seeking a Senior Lead Digital Product Manager to drive the vision, strategy, and execution of complex digital initiatives across enterprise platforms. This role will partner closely with cross-functional teams to deliver innovative solutions that enhance customer experience, improve operational efficiency, and support long-term business objectives, with a strong focus on personalization and experimentation capabilities. Deep expertise in use of Adobe Target and its use in marketing or regulated industries preferred.

Responsibilities

• Act as a strategic advisor to senior leadership to develop and influence digital product strategies, initiatives, and long-term roadmaps for complex business and technical needs
• Lead the strategy and resolution of highly complex challenges requiring cross-functional and enterprise-wide alignment
• Deliver large-scale, forward-looking solutions that require innovation, creativity, and advanced analytical thinking
• Drive execution of complex initiatives by coordinating activities and providing guidance across teams
• Provide vision, direction, and subject matter expertise to senior leadership on digital transformation initiatives
• Partner effectively with Product Owners, XD, engineering, and business stakeholders to deliver high-impact solutions
• Drive experimentation and personalization strategies leveraging tools such as Adobe Target to enable data-driven decision-making and optimize customer experiences
• Define and scale A/B and multivariate testing capabilities, including governance, frameworks, and performance measurement
• Build strong relationships and influence stakeholders across all levels of the organization
• Serve as a trusted advisor and expert in digital product management and strategy
• Own end-to-end digital capabilities, ensuring continuous evolution to improve customer experience, scalability, and operational efficiency
• Identify and eliminate inefficiencies across systems, workflows, and teams to accelerate time-to-market and improve delivery outcomes
• Define success metrics and continuously monitor performance to inform enhancements and maximize business value

Requirements

• 7+ years of digital product management experience, or equivalent demonstrated through a combination of work experience, training, military experience, or education
• Adobe Target experience supporting personalization, experimentation, optimization, and scalable digital experience delivery

Desired Qualifications

• User Experience (UX) Strategy & Experience Design
• Stakeholder Relationship Management & Communication
• Enterprise Thinking & Strategic Planning
• Innovation & Continuous Learning
• Operational Excellence & Execution
• Risk Management & Compliance
• Consulting & Advisory Leadership
• Change Leadership & Bias for Action
• Product Optimization & Continuous Improvement
• Experimentation Strategy & Personalization (Adobe Target or similar platforms)
• Inclusive Leadership & Integrity

Pay Range

$159,000.00 - $279,000.00

Benefits

Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.

Posting End Date

19 Jul 2026