Senior Key Account Manager (Walmart and Club)
for section headings, - for lists,
for prose.
We need to preserve all substantive information, not invent or summarize away detail. Must not create sections with filler like "commensurate with experience". We have actual content for each.
Let's structure:
About the role
Responsible for developing, executing, and fostering a collaborative business partnership between Walmart, Sam’s Club, Costco and BJ’s across the fragrance portfolio. This role ensures delivery of volume, share, and profit objectives while contributing to the customer’s total category growth. Through a deep understanding of both customer and company objectives, the Sr. CBM develops a cohesive vision, strategy, and action plans to deliver agreed-upon business results. This role requires challenging the status quo, identifying new go-to-market opportunities, and building cross-functional support. Regular engagement across Walmart, Sam’s Club, Costco and BJ’s organization—including merchandising, marketing, supply chain, and finance is essential.
Then Responsibilities: list items from responsibilities section.
We need to capture each bullet. The responsibilities paragraph includes many items separated by periods. We'll break into list items.
List:
- Execute Long Range Planning and annual Joint Business Plans that incorporates company and customer timelines to ensure maximum execution and volume from joint efforts to include: Develop relationship, joint business plans, and have regular contact with leaders and buyers at Walmart, Sam’s Club, Costco and BJ’s.
- Develop long-term, profitable, and sustainable growth across Revlon and Customers KPIs
- Execute the Customer Business Planning Process and Joint Business Plans that incorporate company and customer timelines to ensure maximum execution to include: Volume Forecasting; Identification and execution against key business drivers; Long lead time planning with customer to maximize execution; Effective management of Company’s Market Development Funds (MDF)/Off Invoice Allowances
- Develop long-term, profitable, and sustainable growth in POG and secondary space
- Customer P&L Management: Set annual volume targets and manage associated P&Ls. Provide regular updates to senior leadership on strategy, performance, and outlook.
- Consumption Planning: Integrate weekly and annual consumption plans into account strategy. Analyze POS and market trends to identify growth opportunities. Develop and execute “Close the Gap” plans as needed.
- Promotional Planning: Maintain weekly calendars for circulars, price promotions, and displays. Communicate results and gap-closing actions internally.
- Demand Planning: Collaborate with Demand Planning to maintain accurate shipment forecasts. Lead demand planning for assigned brands.
- Cross-Functional Collaboration: Lead, develop and facilitate internal and external relationships in support of the business objectives. Internally partner with Cat Man, Sales Insights, Marketing (Brand and Trade), Finance, Logistics, and Inventory teams. Externally align with WMC, Walmart’s Digital Content Team, Finance, Category Management, and Store Ops.
- MDF Management: Accountable for overseeing MDF budgets, ROI analysis, and investment tracking, while partnering with internal teams to ensure timely claim processing and adherence to budget.
- Inventory & Markdown Risk Mitigation: Manage SKU discontinuations, markdowns, and inventory planning.
- Perform other Walmart/Club business-related duties as required: Utilize Walmart’s Scintilla platform as needed
- Retail Planning – Work with internal Walmart Retail execution team to build out plans to optimize sales and execution at store level
- Long Term Planning with Marketing/Trade – Build solid 3-year plans to identify and build out growth opportunities
- Coordination Support Teams: Walmart Sales Analyst, Trade Marketing, Marketing, Finance and Category
We need to ensure not to lose any detail.
Then Requirements/Skills/Qualifications sections.
We have Qualifications: Bachelor’s Degree required; 7+ years of experience in sales, preferably within the Mass channel.
We have Requirements: 7+ years of direct selling experience in CPG (Cosmetics or Beauty preferred); Experience managing Walmart relationship; Strong strategic thinking, analytical, and execution skills; Innovation and problem-solving capabilities; Excellent communication and cross-functional collaboration; Advanced proficiency in Word, Excel, PowerPoint, Adobe Acrobat.
Additional Requirements: Accountable for MDF budget and annual sales volume targets; Travel: Position must be based in Bentonville, AR; Revlon is unable to sponsor or transfer employment visas for this role; candidates must be legally authorized to work in the United States without current or future visa support.
We could combine Requirements and Additional Requirements into a single Requirements section, listing all.
Skills: maybe we separate skills from requirements. But we have overlapping. To avoid duplication, we could have Requirements (experience, education, etc.) and Skills (competencies). Let's decide:
Qualifications: Bachelor’s Degree required; 7+ years of experience in sales, preferably within the Mass channel.
Requirements: 7+ years of direct selling experience in CPG (Cosmetics or Beauty preferred); Experience managing Walmart relationship; Accountable for MDF budget and annual sales volume targets; Position must be based in Bentonville, AR; Must be legally authorized to work in the United States without visa sponsorship.
Skills: Strong strategic thinking, analytical, and execution skills; Innovation and problem-solving capabilities; Excellent communication and cross-functional collaboration; Advanced proficiency in Word, Excel, PowerPoint, Adobe Acrobat.
That seems reasonable.
Benefits: list.
Pay: paragraph.
Schedule: hybrid description.
Now ensure we don't include filler like "Vacation will depend on role." That's actual content, okay.
Now produce HTML.
We must not include markdown fences.
Let's craft.
Check for any repeated content: Ensure we didn't miss any responsibilities like "Develop long-term, profitable, and sustainable growth across Revlon and Customers KPIs" we have.
Also "Execute Long Range Planning and annual Joint Business Plans that incorporates company and customer timelines to ensure maximum execution and volume from joint efforts to include: Develop relationship, joint business plans, and have regular contact with leaders and buyers at Walmart, Sam’s Club, Costco and BJ’s." Good.
Also "Execute the Customer Business Planning Process and Joint Business Plans that incorporate company and customer timelines to ensure maximum execution to include: Volume Forecasting Identification and execution against key business drivers Long lead time planning with customer to maximize execution Effective management of Company’s Market Development Funds (MDF)/Off Invoice Allowances". We captured.
Also "Develop long-term, profitable, and sustainable growth in POG and secondary space". Good.
Also "Customer P&L Management: Set annual volume targets and manage associated P&Ls. Provide regular updates to senior leadership on strategy, performance, and outlook." Good.
Also "Consumption Planning: Integrate weekly and annual consumption plans into account strategy. Analyze POS and market trends to identify growth opportunities. Develop and execute “Close the Gap” plans as needed." Good.
Also "Promotional Planning: Maintain weekly calendars for circulars, price promotions, and displays. Communicate results and gap-closing actions internally." Good.
Also "Demand Planning: Collaborate with Demand Planning to maintain accurate shipment forecasts. Lead demand planning for assigned brands." Good.
Also "Cross-Functional Collaboration: Lead, develop and facilitate internal and external relationships in support of the business objectives Internally partner with Cat Man, Sales Insights, Marketing (Brand and Trade), Finance, Logistics, and Inventory teams.Externally align with WMC, Walmart’s Digital Content Team, Finance, Category Management, and Store Ops." Good.
Also "MDF Management: Accountable for overseeing MDF budgets, ROI analysis, and investment tracking, while partnering with internal teams to ensure timely claim processing and adherence to budget." Good.
Also "Inventory & Markdown Risk Mitigation: Manage SKU discontinuations, markdowns, and inventory planning." Good.
Also "Perform other Walmart/Club business-related duties as required: Utilize Walmart’s Scintilla platform as needed" Good.
Also "Retail Planning – Work with internal Walmart Retail execution team to build out plans to optimize sales and execution at store level" Good.
Also "Long Term Planning with Marketing/Trade – Build solid 3-year plans to identify and build out growth opportunities" Good.
Also "Coordination Support Teams: Walmart Sales Analyst, Trade Marketing, Marketing, Finance and Category" Good.
Now Benefits list: medical, dental, vision; company-paid basic life insurance; company-paid short-term disability (portion of base salary up to 26 weeks if disabled); long-term disability; supplemental life insurances; flexible spending
for prose. We need to preserve all substantive information, not invent or summarize away detail. Must not create sections with filler like "commensurate with experience". We have actual content for each. Let's structure:
About the role
Responsible for developing, executing, and fostering a collaborative business partnership between Walmart, Sam’s Club, Costco and BJ’s across the fragrance portfolio. This role ensures delivery of volume, share, and profit objectives while contributing to the customer’s total category growth. Through a deep understanding of both customer and company objectives, the Sr. CBM develops a cohesive vision, strategy, and action plans to deliver agreed-upon business results. This role requires challenging the status quo, identifying new go-to-market opportunities, and building cross-functional support. Regular engagement across Walmart, Sam’s Club, Costco and BJ’s organization—including merchandising, marketing, supply chain, and finance is essential.
Then Responsibilities: list items from responsibilities section. We need to capture each bullet. The responsibilities paragraph includes many items separated by periods. We'll break into list items. List: - Execute Long Range Planning and annual Joint Business Plans that incorporates company and customer timelines to ensure maximum execution and volume from joint efforts to include: Develop relationship, joint business plans, and have regular contact with leaders and buyers at Walmart, Sam’s Club, Costco and BJ’s. - Develop long-term, profitable, and sustainable growth across Revlon and Customers KPIs - Execute the Customer Business Planning Process and Joint Business Plans that incorporate company and customer timelines to ensure maximum execution to include: Volume Forecasting; Identification and execution against key business drivers; Long lead time planning with customer to maximize execution; Effective management of Company’s Market Development Funds (MDF)/Off Invoice Allowances - Develop long-term, profitable, and sustainable growth in POG and secondary space - Customer P&L Management: Set annual volume targets and manage associated P&Ls. Provide regular updates to senior leadership on strategy, performance, and outlook. - Consumption Planning: Integrate weekly and annual consumption plans into account strategy. Analyze POS and market trends to identify growth opportunities. Develop and execute “Close the Gap” plans as needed. - Promotional Planning: Maintain weekly calendars for circulars, price promotions, and displays. Communicate results and gap-closing actions internally. - Demand Planning: Collaborate with Demand Planning to maintain accurate shipment forecasts. Lead demand planning for assigned brands. - Cross-Functional Collaboration: Lead, develop and facilitate internal and external relationships in support of the business objectives. Internally partner with Cat Man, Sales Insights, Marketing (Brand and Trade), Finance, Logistics, and Inventory teams. Externally align with WMC, Walmart’s Digital Content Team, Finance, Category Management, and Store Ops. - MDF Management: Accountable for overseeing MDF budgets, ROI analysis, and investment tracking, while partnering with internal teams to ensure timely claim processing and adherence to budget. - Inventory & Markdown Risk Mitigation: Manage SKU discontinuations, markdowns, and inventory planning. - Perform other Walmart/Club business-related duties as required: Utilize Walmart’s Scintilla platform as needed - Retail Planning – Work with internal Walmart Retail execution team to build out plans to optimize sales and execution at store level - Long Term Planning with Marketing/Trade – Build solid 3-year plans to identify and build out growth opportunities - Coordination Support Teams: Walmart Sales Analyst, Trade Marketing, Marketing, Finance and Category We need to ensure not to lose any detail. Then Requirements/Skills/Qualifications sections. We have Qualifications: Bachelor’s Degree required; 7+ years of experience in sales, preferably within the Mass channel. We have Requirements: 7+ years of direct selling experience in CPG (Cosmetics or Beauty preferred); Experience managing Walmart relationship; Strong strategic thinking, analytical, and execution skills; Innovation and problem-solving capabilities; Excellent communication and cross-functional collaboration; Advanced proficiency in Word, Excel, PowerPoint, Adobe Acrobat. Additional Requirements: Accountable for MDF budget and annual sales volume targets; Travel: Position must be based in Bentonville, AR; Revlon is unable to sponsor or transfer employment visas for this role; candidates must be legally authorized to work in the United States without current or future visa support. We could combine Requirements and Additional Requirements into a single Requirements section, listing all. Skills: maybe we separate skills from requirements. But we have overlapping. To avoid duplication, we could have Requirements (experience, education, etc.) and Skills (competencies). Let's decide: Qualifications: Bachelor’s Degree required; 7+ years of experience in sales, preferably within the Mass channel. Requirements: 7+ years of direct selling experience in CPG (Cosmetics or Beauty preferred); Experience managing Walmart relationship; Accountable for MDF budget and annual sales volume targets; Position must be based in Bentonville, AR; Must be legally authorized to work in the United States without visa sponsorship. Skills: Strong strategic thinking, analytical, and execution skills; Innovation and problem-solving capabilities; Excellent communication and cross-functional collaboration; Advanced proficiency in Word, Excel, PowerPoint, Adobe Acrobat. That seems reasonable. Benefits: list. Pay: paragraph. Schedule: hybrid description. Now ensure we don't include filler like "Vacation will depend on role." That's actual content, okay. Now produce HTML. We must not include markdown fences. Let's craft. Check for any repeated content: Ensure we didn't miss any responsibilities like "Develop long-term, profitable, and sustainable growth across Revlon and Customers KPIs" we have. Also "Execute Long Range Planning and annual Joint Business Plans that incorporates company and customer timelines to ensure maximum execution and volume from joint efforts to include: Develop relationship, joint business plans, and have regular contact with leaders and buyers at Walmart, Sam’s Club, Costco and BJ’s." Good. Also "Execute the Customer Business Planning Process and Joint Business Plans that incorporate company and customer timelines to ensure maximum execution to include: Volume Forecasting Identification and execution against key business drivers Long lead time planning with customer to maximize execution Effective management of Company’s Market Development Funds (MDF)/Off Invoice Allowances". We captured. Also "Develop long-term, profitable, and sustainable growth in POG and secondary space". Good. Also "Customer P&L Management: Set annual volume targets and manage associated P&Ls. Provide regular updates to senior leadership on strategy, performance, and outlook." Good. Also "Consumption Planning: Integrate weekly and annual consumption plans into account strategy. Analyze POS and market trends to identify growth opportunities. Develop and execute “Close the Gap” plans as needed." Good. Also "Promotional Planning: Maintain weekly calendars for circulars, price promotions, and displays. Communicate results and gap-closing actions internally." Good. Also "Demand Planning: Collaborate with Demand Planning to maintain accurate shipment forecasts. Lead demand planning for assigned brands." Good. Also "Cross-Functional Collaboration: Lead, develop and facilitate internal and external relationships in support of the business objectives Internally partner with Cat Man, Sales Insights, Marketing (Brand and Trade), Finance, Logistics, and Inventory teams.Externally align with WMC, Walmart’s Digital Content Team, Finance, Category Management, and Store Ops." Good. Also "MDF Management: Accountable for overseeing MDF budgets, ROI analysis, and investment tracking, while partnering with internal teams to ensure timely claim processing and adherence to budget." Good. Also "Inventory & Markdown Risk Mitigation: Manage SKU discontinuations, markdowns, and inventory planning." Good. Also "Perform other Walmart/Club business-related duties as required: Utilize Walmart’s Scintilla platform as needed" Good. Also "Retail Planning – Work with internal Walmart Retail execution team to build out plans to optimize sales and execution at store level" Good. Also "Long Term Planning with Marketing/Trade – Build solid 3-year plans to identify and build out growth opportunities" Good. Also "Coordination Support Teams: Walmart Sales Analyst, Trade Marketing, Marketing, Finance and Category" Good. Now Benefits list: medical, dental, vision; company-paid basic life insurance; company-paid short-term disability (portion of base salary up to 26 weeks if disabled); long-term disability; supplemental life insurances; flexible spending