Senior IRL Engineer (In-Person Marketing Engineer)

Responsibilities

• Engineer an industry-leading IRL marketing strategy
• Build and execute Vendelux’s strategy for in-person interactions across owned events, third-party conferences, field activations, and community experience.
• Use the Vendelux platform to identify the highest-ROI opportunities for customer and prospect engagements
• Collaborate with team members across departments while also leveraging AI Agents to create IRL connections at scale
• Maximize meeting density & relationship value
• Generate sales pipeline and deepen customer/partner relationships through high-quality in-person interactions
• Ensure every event (owned or sponsored) is optimized for maximum meetings with prospects, customers, partners, and talent
• Operationalize IRL execution
• Own sponsorship negotiations, event budgets, and ROI reporting
• Run owned experiences such as meetups, customer dinners, micro-events, and executive gatherings
• Cook up all pre- and post-event logistics, coordinate AI Agent & human outreach, and build agentic follow-up systems
• Create repeatable playbooks & cross-functional alignment
• Collaborate closely with sales, marketing, product, and leadership to align IRL strategy with business goals
• Create scalable processes and measurement frameworks that operationalize relationship-building
• Represent Vendelux externally as a thought leader in IRL marketing excellence and the future of event marketing
• Collaborate with engineering and product to build AI Agents that operationalize IRL Engineering tasks and IRL marketing jobs to be done

Qualifications

• 5+ years in event marketing, field marketing, experiential marketing, or similar roles at a B2B tech company
• Experience managing event budgets and driving measurable ROIs
• Data-driven mindset — can tie IRL activities directly to pipeline and revenue (badge scans ≠ success)
• Interest and experience leveraging new AI capabilities to manage event logistics, budgets and driving measurable ROI
• High ownership mindset; sets a high bar for excellence
• Thrives in a fast-paced environment and learns quickly
• Exceptional at prioritization and delivering results
• Demonstrated track record of beating goals and growing in responsibility
• A culture-builder who elevates team performance