Senior Integrated Media Planner

About the role

The Integrated Media Specialist is responsible for developing, validating, and executing integrated media strategies and measurement frameworks that align with client business objectives. This role works under the guidance of their direct manager and collaborates with cross-functional teams to translate strategies into effective tactical plans and execute them successfully across various channels.

Responsibilities

• Develop integrated media plans across traditional and digital channels.
• Align media strategies with client objectives, target audiences, media and industry landscape while supporting campaign goals.
• Collaborate with Activation Specialist teams to create cohesive and effective tactical plans that align with the integrated strategy and channel mix.
• Manage and provide input on media briefs to ensure strategies and integrated plans align with the client’s core business goals and are structured to effectively achieve objectives.
• Develop strategic frameworks that guide campaign flighting, channel roles, and investment prioritization.
• Support the development of RFPs, vendor evaluations, and proposal reviews to ensure media opportunities align with campaign objectives and performance goals.
• Provide strategic input into vendor negotiations, added value opportunities, and partner selection to maximize media investment.
• Maintain awareness of vendor capabilities, platform innovations, and emerging opportunities that can enhance campaign performance.
• Conduct research and analysis for assigned clients, including audience insights, competitive landscape, consumer journey, market trends, and industry/category knowledge.
• Understand the agency's research tools and know how to leverage them to create strategic media plans.
• Develop points of view (POVs) and maintain a clear understanding of the evolving media landscape, emerging technologies, and other critical factors shaping the industry.
• Create learning agendas within the measurement plan to guide insights and optimization efforts, ensuring clear hypotheses, methodologies, and timelines are established.
• Oversee and take ownership of final reporting outputs.
• Collaborate with activation and account teams to ensure reports are maintained and insights are developed effectively.
• Establish and maintain goodwill and strong working relationships with the client, including regular calls, visits and check-ins to ensure the agency is meeting their needs.
• Understand plans to the degree necessary to answer most questions. Work with teams across the agency to ensure timely signoff and feedback from client.

  Qualifications

  • Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors.
  • Proven ability to analyze data and market research.
  • One to two years of experience in media planning, preferably with exposure to both traditional and digital channels.
  • Publisher/vendor, or communications discipline (digital, content) may apply.
  • A bachelor's degree from a four-year college or university, with a degree or concentration in advertising, marketing, or communications preferred; or one to two years of related experience and/or training; or an equivalent combination of education and experience.