Senior Healthcare Employer Marketing Manager

We need to output HTML fragment with sections: About the role? Actually the posting includes "The Impact You Will Make", "What You Will Do", "How You Will Bring Our Mission to Life", "What Success Looks Like", "How Impact Will Be Measured", "What You’ll Bring To The Team". Also "Experience That Matters Most", "Experience That’s Great To Have". We need to use

for section headings (e.g., About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). But we should only include sections when posting has real specific content. The posting does not have explicit headings like "Responsibilities", but we can map content to appropriate headings: "What You Will Do" could be Responsibilities. "What You’ll Bring To The Team" could be Requirements/Qualifications/Skills. "Experience That Matters Most" could be Qualifications. "Experience That’s Great To Have" could be Skills or additional qualifications. "How Impact Will Be Measured" could be maybe "Performance Metrics" but not in list; we could omit if not matching allowed headings? The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It says use those as examples, but we can use other headings? It says use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Likely they expect we use those headings where appropriate. So we need to map content to those categories. We have no explicit About the role description? There's a paragraph at start describing company and role: "Risepoint is an education technology company..." That's about the role? Could be About the role. We'll put that in

About the role

with

. Responsibilities: "What You Will Do" and "How You Will Bring Our Mission to Life" etc. We'll combine into Responsibilities. Requirements/Qualifications: "What You’ll Bring To The Team" includes Experience That Matters Most (Bachelor's degree etc.) and Experience That’s Great To Have. We'll put Requirements (maybe Qualifications) and Skills. Benefits, Pay, Schedule: Not present, so we should NOT include those sections. We must not include boilerplate like EEO etc. At end there is "Risepoint is an equal-opportunity employer..." that's boilerplate; remove. Also remove navigation, cookie, legal, duplicated lines. We need to preserve all substantive information. So we need to include all bullet-like content from the posting. The posting uses paragraphs and sentences; we need to convert lists where appropriate. There are many sentences describing duties; we can put them in

• for each duty. The instruction: Use
  • for any list of duties/requirements/benefits, and

    for prose. So we need to identify lists. The posting has many sentences that could be list items. We'll break them into list items for responsibilities and requirements. We must not invent or summarize away detail. So we need to keep all details. Let's extract sections: About the role: first paragraph: "Risepoint is an education technology company that helps regional universities launch and grow online programs for modern learners. Risepoint supports more than 100 universities and colleges across five countries, with programs concentrated in high-demand fields including nursing, healthcare, teaching, business, technology, and public service. Our suite of products and services supports the full student journey and each university’s long-term goals. Together, we increase access to affordable education that delivers a strong return on investment for learners and meets employer and community needs. Learn more at risepoint.com." Then "The Impact You Will Make" paragraph: "Risepoint is building a national Healthcare Employer First strategy..." etc. That's also about role impact. Could be part of About the role or Responsibilities. We'll treat as part of About the role? Might be better to include under About the role as it's describing impact. But we have separate sections: maybe we keep About the role as company description, and Responsibilities as the impact and duties. Let's parse: The Impact You Will Make: description of Healthcare Employer First strategy and role accountability. What You Will Do: list of duties (own workstream, develop plan, determine priorities, own audience/messaging, establish operating rhythm, own marketing activation, set standards, lead development of content, own conference engagement, lead research and insights, partner with workforce partnerships, lead cross-functional workstreams, build performance infrastructure, translate solutions, measure and optimize, maintain library, exercise independent judgment). What Success Looks Like: description of success criteria. How Impact Will Be Measured: list of metrics. What You’ll Bring To The Team: Experience That Matters Most (bullet-like) and Experience That’s Great To Have. We need to output only HTML fragment. We'll create:

    About the role

    Risepoint is an education technology company that helps regional universities launch and grow online programs for modern learners. Risepoint supports more than 100 universities and colleges across five countries, with programs concentrated in high-demand fields including nursing, healthcare, teaching, business, technology, and public service. Our suite of products and services supports the full student journey and each university’s long-term goals. Together, we increase access to affordable education that delivers a strong return on investment for learners and meets employer and community needs. Learn more at risepoint.com.

    Maybe also include The Impact You Will Make as part of About the role? Could add another

    after that. But we might combine. Better: Keep About the role as company description; then

    Responsibilities

    with
    • items covering The Impact You Will Make, What You Will Do, How You Will Bring Our Mission to Life, What Success Looks Like, How Impact Will Be Measured? Actually success and measurement could be separate sections but not in allowed headings. Could treat as part of Responsibilities as well. But we need to avoid thin sections. Maybe we create sections: Responsibilities, Requirements, Skills. Let's assign: Responsibilities: combine The Impact You Will Make, What You Will Do, How You Will Bring Our Mission to Life, What Success Looks Like, How Impact Will Be Measured (as metrics). We'll list each bullet. Requirements: Experience That Matters Most (education, years experience, skills). Skills: Experience That’s Great To Have (specific experiences). We must not include Benefits, Pay, Schedule. Now we need to convert paragraphs into list items where appropriate. For responsibilities, each sentence that starts with a verb could be a list item. Let's extract responsibilities content: From The Impact You Will Make paragraph: "Risepoint is building a national Healthcare Employer First strategy that partners directly with hospitals, health systems, employers, and higher education institutions to address today's most pressing healthcare workforce challenges. Rather than leading with academic programs, this strategy begins by understanding employers' workforce priorities and co-developing solutions that strengthen talent pipelines across nursing, allied health, medical imaging, behavioral health, leadership, and other critical healthcare professions. The Senior Healthcare Employer Marketing Manager independently owns the Healthcare Employer Marketing workstream within Risepoint's Healthcare Employer First strategy. Reporting to the Senior Vice President, Healthcare Solutions, this role is accountable for translating business priorities, employer insights, and growth objectives into an integrated employer marketing and engagement planning that attracts priority healthcare decision-makers, generates qualified demand, strengthens strategic pursuits, and contributes measurably to pipeline progression and new partnerships. The role establishes the workstream priorities, operating plan, and measurement framework and makes day-to-day decisions regarding employer audiences, campaigns, content priorities, field activation, sales enablement, conferences and events, and deployment of marketing resources. Working within broader Healthcare Solutions and Risepoint strategy, the role independently drives execution across cross-functional partners and is accountable for ensuring the workstream delivers against agreed business outcomes. This individual serves as the primary owner for how Healthcare Employer First priorities are translated into employer-facing marketing activation. The role uses employer research, field intelligence, pipeline needs, and performance data to determine where marketing effort should be focused, establish standards for employer-facing messaging and enablement, and continuously optimize the workstream based on measurable results." That's a lot; we can break into list items each sentence. What You Will Do section includes many bullet-like sentences starting with verbs: "Own the Healthcare Employer Marketing workstream, including annual and quarterly priorities, operating plans, performance measures, and execution against Healthcare Employer First business objectives." etc. We'll treat each as list item. How You Will Bring Our Mission to Life: Actually that's a heading but content repeats? Actually after "What You Will Do" there is "How You Will Bring Our Mission to Life" then a list of duties similar to What You Will Do? Let's see: The text after "What You Will Do" includes a heading "How You Will Bring Our Mission to Life" then a paragraph: "Own the Healthcare Employer Marketing workstream, including annual and quarterly priorities, operating plans, performance measures, and execution against Healthcare Employer First business objectives." Wait that seems duplicated. Actually the text shows: "What You Will Do How You Will Bring Our Mission to Life Own the Healthcare Employer Marketing workstream, including annual and quarterly priorities, operating plans, performance measures, and execution against Healthcare Employer First business objectives. Develop and independently manage the integrated employer go-to-market plan across targeted campaigns, field marketing, conferences and events, thought leadership, executive engagement, content, and sales enablement. Determine employer marketing priorities and recommend allocation of resources based on employer research, field intelligence, pipeline needs, market opportunity, and Healthcare Employer First growth priorities. Own the employer audience and messaging plans, defining priority decision-makers, workforce challenges, differentiated value propositions, proof points, and calls to action across employer segments and channels. Establish and manage the operating rhythm for Healthcare Employer Marketing, including priorities, calendars, deliverables, cross-functional dependencies, performance reporting, and ongoing optimization. Own marketing activation for priority healthcare employer pursuits, determining the research, messaging, content, executive engagement, campaign support, and follow-through needed to help advance agreed opportunities. Set standards and governance for employer-facing content and sales enablement, ensuring teams have consistent, current, differentiated resources and determining when assets should be created, refreshed, scaled, or retired. Lead development of employer-facing content across email campaigns, executive briefs, one pagers, pitch decks, proposals, case studies, ROI-focused leave behinds, needs assessments, thought leadership, web content, social media, webinars, and other channels that support demand generation and partnership development. Own Healthcare Employer First conference and engagement marketing, establishing activation plans and coordinating messaging, presentations, collateral, lead capture, executive engagement, display assets, and post-event follow-through with Business Development, Brand, associations, and event partners. Lead Healthcare Employer Research and Insights, synthesizing account intelligence, employer workforce priorities, market trends, competitive intelligence, stakeholder research, and field feedback into recommendations that shape go-to-market decisions, deal development, targeted messaging, and future solutions. Partner with Healthcare Workforce Partnerships and Business Development leaders on priority employer opportunities, using marketing and employer insights to inform stakeholder plans, value propositions, differentiation, meeting objectives, and pathways to advance the partnership. Lead cross-functional Healthcare Employer Marketing workstreams and pursuit-related marketing activation across Healthcare Solutions, Business Development, Product, Academic Strategy, Marketing, Brand, Finance, Legal, Operations, and other partners, establishing priorities, owners, timelines, decision points, and deliverables necessary to advance agreed business objectives. Build and maintain the workstream's performance infrastructure, including dashboards, opportunity briefs, content calendars, decision logs, campaign reporting, meeting preparation resources, and other operating tools that create visibility, accountability, and momentum. Translate complex healthcare workforce solutions, including nursing pathways, allied health and medical imaging programs, train-to-hire models, healthcare apprenticeships, tuition investment strategies, Skilltrade, OPEN, and future offerings, into clear and compelling employer-relevant positioning and messaging. Measure and optimize workstream performance using employer engagement, qualified leads, pipeline influence, opportunity progression,