Senior Graphic Designer

About REP

REP designs world-class, innovative gym equipment that is sold around the world, and we are now expanding into apparel, supplements, athletes, and events. REP was established in 2012 by two brothers who shared a deep passion for fitness. From our humble beginnings of selling bumper plates out of a small garage, REP has experienced remarkable growth, now occupying over 300,000+ square feet of office and distribution space in the USA and internationally. With a dedicated team of over 200+ fitness enthusiasts, our vision is to be the #1 Strength Brand in the World. Our commitment to innovation, customer service, and value sets us apart. We believe in building a culture centered around fitness, so we specialize in outfitting home gyms, commercial gyms, and strength and conditioning facilities.

About This Role

REP is looking for a Senior Graphic Designer to join our growing in-house creative team. This role will play a key part in shaping and elevating the visual execution of the global REP brand across digital, print, retail, and experiential touchpoints. Working closely with the Creative Director and cross-functional marketing teams, this position is responsible for bringing campaigns, product launches, and brand initiatives to life through high-quality visual design. The ideal candidate combines strong creative instincts with a deep understanding of brand consistency, marketing design systems, and multi-channel execution.

Essential Functions

• Execute and evolve REP’s visual identity across digital, print, retail, and experiential marketing touchpoints.
• Collaborate closely with the Creative Director and internal creative team to maintain and elevate brand consistency across all customer-facing content.
• Lead design critiques and provide thoughtful feedback to internal teammates and external freelance designers.
• Translate campaign direction and marketing objectives into polished, high-performing visual assets.
• Partner cross-functionally with e-commerce, email marketing, paid media, content, influencers, retail, events, and product development teams.
• Stay informed on design, e-commerce, and industry trends to bring fresh creative thinking and relevant visual approaches to the brand.
• Create assets for performance marketing, paid social, email campaigns, website promotions, landing pages, organic social, and retail marketing.
• Create graphics and supporting materials for experiential activations, trade shows, events, and in-person brand experiences.
• Maintain consistency across both digital and print deliverables while adapting designs to the needs of each platform and audience.
• Help maintain organized creative workflows, file structures, templates, and asset systems across the department.
• Lead and review work from external freelance design partners to ensure alignment with REP brand standards and creative expectations.
• Balance speed of execution with strong attention to detail and design quality.
• Contribute to process improvements that increase creative efficiency and scalability across the team.
• Support onboarding and creative guidance for new freelance or internal creative contributors as needed.

What You Will Bring

• Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
• Resourcefulness - Securing and deploying resources effectively and efficiently.
• Collaborates - Building partnerships and working collaboratively with others to meet shared objectives.
• Self-Development - Actively seeking new ways to grow and be challenged using both formal and informal development channels.
• Design Excellence – Maintains high creative standards with strong attention to detail, consistency, and craft across all deliverables.
• Efficiency – Improves workflows and processes to increase speed, reduce bottlenecks, and maintain creative quality at scale.
• Manages Ambiguity – Operates effectively in fast-moving environments where priorities and direction may evolve quickly.
• Organizational Savvy – Understands how to navigate team dynamics, processes, and cross-functional collaboration within a growing organization.