Senior Google Analytics Digital Measurement Strategist

Key Responsibilities

• Own measurement strategy, governance standards, and implementation best practices.
• Partner with business, product, marketing, and engineering teams to define measurement requirements and success metrics.
• Ensure analytics implementations align with business objectives and reporting needs.
• Maintain measurement documentation, taxonomy standards, and tracking inventories.
• Own and maintain Google Tag Manager (web and server-side) implementations.
• Design and govern data layer architecture to support analytics and marketing use cases.
• Implement, QA, and optimize GA4 tracking, marketing pixels, and server-side integrations.
• Partner with Legal and Privacy teams to ensure compliance with GDPR, CCPA, CPRA, and consent requirements.
• Manage consent-aware tracking through platforms such as Clarip, OneTrust or TrustArc.
• Monitor tag performance, identify implementation gaps, and drive continuous optimization.
• Serve as the steward of analytics data quality and tracking accuracy.
• Conduct audits to identify tracking inconsistencies, duplication, and measurement gaps.
• Develop monitoring and QA processes to proactively identify issues.
• Support reporting and analytics teams by ensuring data is accurate, accessible, and actionable.
• Work alongside product managers, developers, QA and data engineering teams to ensure GA tracking is implemented correctly and drives insights.

Stakeholder Collaboration

• Extremely strong stakeholder management skills.
• Extremely strong verbal and presentation skills.
• Present recommendations and findings to technical and non-technical audiences.
• Act as the primary measurement subject matter expert across teams.
• Build trust through transparency, data accuracy, and strategic guidance.

Qualifications & Skills

• Advanced experience with GA4 and Google Tag Manager.
• Experience with server-side tagging and data layer design.
• Knowledge of consent management platforms and privacy regulations.
• Strong understanding of JavaScript and web technologies.
• Experience troubleshooting analytics and marketing technology implementations.
• Excellent communication and stakeholder management skills.
• Preferred: BigQuery and Looker Studio experience.
• Experience with Conversion APIs (Meta CAPI, etc.).
• Ecommerce analytics and experimentation experience.
• Familiarity with attribution and digital marketing measurements.