Senior Go-To-Market Campaigns Lead

About Us

Nu is one of the largest digital financial platforms in the world, with more than 127 million customers across Brazil, Mexico, and Colombia. Guided by our mission to fight complexity and empower people, we are redefining financial services in Latin America — and this is still just the beginning of the purple future we’re building. Listed on the New York Stock Exchange (NYSE: NU), we combine proprietary technology, data intelligence, and an efficient operating model to deliver financial products that are simple, accessible, and human. Our impact has been recognized by global rankings such as Time 100 Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Bank. Learn more at: https://international.nubank.com.br/careers/

About The Role

As a Marketing Senior Expert – Campaigns Lead, you will be a key driver of Nu’s international expansion plans, leading end-to-end marketing campaigns that build our brand and grow our customer base across multiple regions. You will sit in the Global Expansion / Marketing & Growth team and focus on high-impact integrated campaigns, sponsorship activations and go-to-market execution for new markets. This is a hands-on senior expert role: you will both design strategy and personally execute priority workstreams across media, communications, brand, content, value proposition and sponsorships, while helping to shape and staff the future team.

Required Professional Marketing Experience

• Deep, hands-on expertise across multiple marketing disciplines: Media, Communications/Advertising, Brand Strategy, Product Marketing / Value Proposition, GTM, SEO and Content.
• Proven track record leading integrated campaigns and launches end-to-end, from insight and strategy to execution and post-mortem, in fast-paced digital or tech-driven environments.
• Strong experience with sponsorships activation, from evaluating and negotiating opportunities to creative/platform strategy and measurement of impact.
• Demonstrated experience with global brands and/or global expansion, ideally working with or within companies that operate across multiple countries and cultures.
• Exceptionally strong stakeholder and executive management skills, with the ability to influence senior leaders and align diverse regional teams around a common strategy.
• A deeply hands-on mindset: comfortable rolling up your sleeves to build decks, write briefs, review creatives, optimize campaigns and ship work directly while the team scales.

Additional Skills and Preferences

• Fluency in English (written and spoken).
• Additional Portuguese and/or Spanish is a strong plus; French, German or Italian are nice to have.
• Exposure to crypto / blockchain / cross-border payments businesses (e.g., Coinbase, DollarApp/ARQ Finance) or adjacent fintechs.

Location and Work Model

Office base: Miami, United States
Work Model for this Role: Hybrid 2–3 times/week: Our hybrid work model brings us to the office at least twice a week, on strategic days designed to maximize team connection and collaboration.

Benefits

For Employees Based In The United States, We Offer:

• Opportunity of earning equity at Nu
• Medical/Dental and Vision Insurance
• Life Insurance and AD&D
• Extended maternity and paternity leaves
• Nucleo – Our learning platform of courses
• NuLanguage – Our language learning program
• NuCare – Our mental health and wellness assistance program
• 401(k) Saving Plans – Health Savings Account and Flexible Spending Account
• Work-from-home Allowance
• Relocation Assistance Package, if applicable

Join Us

If you want to build global-scale campaigns and sponsorships that introduce Nu to millions of new customers — combining sharp strategy, hands-on execution and AI-powered marketing — we’d love to hear from you. Apply now to be our Marketing Senior Expert – Campaigns Lead in Miami.