Senior Field Marketing Specialist - Spanish or Portuguese

At Ripple, we’re building a world where value moves like information does today. It’s big, it’s bold, and we’re already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world. And we get to do the best work of our career and grow our skills surrounded by colleagues who have our backs. If you’re ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value. THE WORK:Fluency in either Spanish or Portuguese required; proficiency in both is a strong plus.As a Senior Field Marketing Specialist, you will be responsible for planning, executing, and optimizing regional field marketing initiatives and ABM campaigns for your territory. You'll collaborate closely with sales, marketing, and partner teams to design high-impact programs that engage target accounts, accelerate the sales cycle, and build Ripple Treasury's presence in key markets.This role is both strategic and hands-on, requiring creativity, strong analytical skills, and a passion for delivering results. You'll own your regional budget to host intimate executive experiences, manage our presence at industry events, execute targeted campaigns that drive measurable pipeline growth, and design creative engagement strategies that break through the noise with high-value prospects.WHAT YOU’LL DO: Field Marketing Strategy and ExecutionDevelop and execute a North American regional field marketing strategy aligned with global marketing objectives and sales goalsPlan, manage, and host regional events, including executive dinners, roundtables, workshops, and webinars to engage prospects and customersBuild and execute targeted campaigns to drive awareness, engagement, and pipeline growth in your territoryOwn and manage regional marketing budget to maximize ROI and pipeline impactRepresent Ripple Treasury at key industry conferences and trade associationsAccount-Based Marketing (ABM)Design and implement ABM strategies to support high-value accounts, creating personalized programs to drive engagement and conversions with CFOs and Treasurers at enterprise companiesCollaborate with Account Executives to identify target accounts, tailor messaging, and design account-specific campaignsDevelop creative engagement tactics including direct mail campaigns, thoughtful gifting strategies, executive door openers, and memorable giveaways that resonate with finance executivesPartner with content and product marketing teams to develop assets such as landing pages, emails, and personalized outreach materials for ABM programsLeverage Zoominfo intent data to identify buying signals and prioritize marketing investmentsExecute multi-touch ABM plays that combine digital, direct mail, gifting, and event experiences to drive account progressionCross-Functional CollaborationWork closely with regional sales teams, product marketing, and the broader marketing organization to ensure alignment on campaign goals and messagingCollaborate with Marketing Operations to ensure flawless campaign execution, tracking, and reportingProvide insights and feedback from the field to inform future marketing strategies and product positioningCoordinate with global events team on large-scale conference presence and activationsProgram Measurement and ReportingMonitor the performance of field and ABM campaigns, analyzing metrics such as pipeline contribution, ROI, qualified contacts, and engagement ratesProvide detailed post-campaign reporting and actionable insights to sales leadership and marketing stakeholdersMaintain accurate campaign tracking in HubSpot/Salesforce with proper attributionContinuously refine campaigns based on data-driven insights to optimize performance and outcomes WHAT YOU'LL BRING: RequiredFluency in either Spanish or Portuguese required; proficiency in both is a strong plus5+ years of experience in B2B field marketing or demand generation, preferably within SaaS, FinTech, or enterprise softwareProven event planning and execution experience, including managing logistics, vendor relationships, and on-site event coordinationBDR/SDR or sales development background preferred - understanding of prospecting, outreach, and sales collaboration dynamicsProven ability to design and execute integrated marketing programs that deliver measurable pipeline resultsExperience working with enterprise sales teams targeting C-level executivesStrong project management and organizational skills, with the ability to manage multiple priorities effectivelyExperience with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce)Excellent communication and interpersonal skills, with a collaborative approach to working across teamsBudget management experience with demonstrated ability to prove marketing ROICreative mindset with experience designing memorable engagement tactics (gifting, direct mail, experiential marketing)Preferred2+ years of ABM experience with familiarity with ABM tools like 6sense or DemandbaseExperience marketing to CFOs, Treasurers, Controllers, or finance personasKnowledge of treasury management, payments, or financial technology solutionsUnderstanding of regional business practices and compliance considerationsA data-driven mindset with proficiency in marketing analytics and reporting toolsExperience with AI-powered content tools (Jasper, Tofu) or marketing automation at scaleFamiliarity with gifting platforms (Sendoso, Reachdesk, Alyce) or direct mail vendors For positions that will be based in Miami, the annual salary range for this position is below. Actual salaries may vary based on numerous factors including, among other things, an individual applicant’s experience and qualifications for the position. This range does not include equity or additional compensation, such as bonuses or commissions. Miami Annual Base Salary Range$104,000—$120,000 USD WHO WE ARE:Do Your Best WorkThe opportunity to build in a fast-paced start-up environment with experienced industry leadersA learning environment where you can dive deep into the latest technologies and make an impact. A professional development budget to support other modes of learning.Thrive in an environment where no matter what race, ethnicity, gender, origin, or culture they identify with, every employee is a respected, valued, and empowered part of the team.In-office collaboration for moments that matter is important to our culture, and we give managers and teams the flexibility to decide which 10+ days a month they come in. Bi-weekly all-company meeting - business updates and ask me anything style discussion with our Leadership TeamWe come together for moments that matter which include team offsites, team bonding activities, happy hours and more!Take Control of Your FinancesCompetitive salary, bonuses, and equityCompetitive benefits that cover physical and mental healthcare, retirement, family forming, and family supportEmployee giving matchMobile phone stipendTake Care of YourselfR&R days so you can rest and rechargeGenerous wellness reimbursement and weekly onsite & virtual programmingGenerous vacation policy - work with your manager to take time off when you need itIndustry-leading parental leave policies. Family planning benefits.Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun eventsBenefits listed above are for full-time employees. Ripple is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance. Please find our UK/EU Applicant Privacy Notice and our California Applicant Privacy Notice for reference.