Senior Field Marketing Specialist

Position Summary

The Senior Field Marketing Specialist (East) at Motive is responsible for executing high-impact field marketing programs that drive pipeline, support revenue goals, and strengthen engagement with prospects and customers across priority Eastern regions.

Key Responsibilities

• Support the planning and execution of field marketing programs that drive awareness, engagement, pipeline creation, and opportunity acceleration.
• Execute regional events, trade shows, hosted experiences, customer programs, webinars, sponsorships, and other market-facing initiatives aligned to regional business priorities.
• Partner closely with Field Marketing leadership, East Sales teams, Demand Generation, Product Marketing, Customer Marketing, and other cross-functional teams to ensure program alignment and execution excellence.
• Manage event logistics including timelines, vendors, registration processes, attendee communications, on-site coordination, and post-event follow-up.
• Help localize and activate campaigns for specific East sub-regions, industries, accounts, or target audiences.
• Cook up sales enablement and attendee engagement activities before, during, and after events to improve program effectiveness across the East sales org.
• Track program performance and provide reporting on key metrics such as registrations, attendance, engagement, meetings, pipeline influence, and follow-up progress.
• Support budget tracking, invoice processing, and vendor management for assigned programs and events.
• Maintain project plans and execution workflows to ensure field marketing initiatives are delivered on time, at a high standard, and contribute to scalable playbooks.
• Serve as a reliable point of coordination across internal teams and external partners to keep programs on track and aligned to goals.

Required Experience And Qualifications

• 4+ years of experience in B2B marketing, field marketing, event marketing, campaign execution, or go-to-market program support.
• Strong experience planning and executing events, regional marketing programs, or customer-facing initiatives in fast-paced environments.
• Proven track record supporting regional sales teams (experience supporting multi-regional sales territories is a plus).
• Demonstrated ability to manage multiple workstreams and deliver high-quality execution against deadlines.
• Experience working cross-functionally with Sales, Marketing, and other go-to-market teams.
• Strong organizational, communication, and project management skills.
• High attention to detail and ability to solve problems quickly in dynamic environments.
• An analytical mindset with the ability to track results and apply learnings to future programs.
• Ability to balance independent execution with close collaboration across teams.
• Bachelor’s degree required; equivalent experience may be considered.

Preferred Qualifications

• Experience supporting trade shows, hosted events, roadshows, or regional campaign programs.
• Familiarity with field marketing operations, event technology, lead management, and post-event follow-up processes.
• Experience supporting account-based marketing (ABM) or sales-aligned campaign execution.
• Exposure to SaaS, technology, logistics, operations, or related B2B industries.
• Experience working in high-growth environments with rapidly evolving priorities.