Senior Events Marketing Manager

About the role

As a Senior Events Marketing Manager, you will own Rillet’s field marketing motion — designing and executing high-impact, in-person experiences that connect us directly with CFOs, finance leaders, and operators and convert those interactions into pipeline. This is a revenue-driving role, not an event coordination function.

What You’ll Do

• Own Rillet’s field marketing strategy and program calendar, including executive dinners, regional events, conferences, and partner activations
• Design high-touch experiences that resonate with CFOs and finance leaders and reflect Rillet’s brand and positioning
• Identify priority markets, industries, and programs that will drive the highest pipeline impact
• Build and execute account-based field programs that drive attendance from target accounts
• Partner with Sales to align on ICP targets, account lists, meeting goals, and follow-up strategy
• Generate and support meeting creation with target accounts before, during, and after events
• Manage venues, vendors, sponsorships, logistics, timelines, and budgets
• Oversee on-site execution and ensure a high-quality attendee experience
• Facilitate introductions, support conversations, and help move opportunities forward in real time
• Collaborate with Demand Gen and Content on pre-event outreach and post-event follow-up
• Extend field engagement through email, social, partner channels, and executive follow-ups
• Ensure each program has a clear funnel path from invite → meeting → pipeline
• Track performance including meetings generated, pipeline influenced, deal acceleration, and conversion rates
• Gather qualitative sales feedback to refine messaging and experience design
• Continuously test and improve programs to increase ROI, repeatability, and pipeline impact

Who We’re Looking For

• 7–12 years of experience in field marketing, demand generation, or event-driven pipeline programs within B2B SaaS or technology
• Proven experience owning field marketing programs that generate pipeline and influence revenue
• Experience partnering closely with sales teams on account targeting, meeting generation, and deal acceleration
• Strong operational skills managing complex events, vendors, sponsorships, and budgets
• Ability to operate confidently in executive environments and facilitate high-value conversations
• Strong instincts for audience targeting, messaging, and creating memorable in-person experiences
• Highly organized and resourceful operator who thrives in fast-moving environments
• Data-driven mindset with a focus on pipeline impact, ROI, and continuous improvement
• Experience at early-stage or fast-scaling startups preferred

We're looking for teammates who value in-person collaboration and are within commutable distance of our NYC or San Francisco offices (or willing to relocate). Team members are required to work in-office Tuesdays and Thursdays, plus one additional flexible in-office day. Certain roles may require additional in-office time based on function.