Senior Event Marketing Manager

About the role

adjoe is redefining the future of mobile ads. Powered by advanced AI, first-party data and world-class engineers, we’ve perfected the offerwall experience for monetizing and scaling app publishers with solutions like Playtime and Arcade – now the fastest growing rewarded advertising channel globally – driving incremental engagement, retention, and revenue. At the same time, we’re breaking into programmatic advertising with the intelligent bidding system of adjoe Ads. Together, this ecosystem connects app developers to over 600 million users worldwide for scalable growth. Backed by a $100 million investment from Bertelsmann and operating from offices in Hamburg, Boston, Singapore, and Tokyo, adjoe is defining the next stages of app and ad experience – right now. Join us.

Responsibilities

• Build the US event strategy together with leadership and lead its hands‑on execution, ensuring events drive business growth and strengthen adjoe's brand positioning.
• Align regularly with senior stakeholders across Marketing, Sales, Product, and Leadership to ensure events ladder up to strategic priorities.
• Track performance and follow up with internal teams so that pipeline and lead goals are genuinely owned and delivered.
• Lead execution across a range of event types and audiences, including industry trade shows, owned events, and executive hospitality events.
• Build and evolve the US event roadmap in close collaboration with leadership, choosing the right formats, audiences, and channels to drive measurable results.
• Negotiate and build partnerships with confidence, serving as the primary point of contact for key conference and co‑marketing partnerships.
• Manage and optimize the US events budget, making high‑impact decisions on where and how to invest for maximum ROI.
• Act as a senior voice for the brand, building lasting relationships with conference organizers, local networks, and industry peers.
• Set success criteria before an event and track ROI across the full lifecycle, using data to reallocate spend, retire under‑performing formats, and independently optimize processes.
• Build scalable processes, playbooks, templates, and workflows that improve event quality, efficiency, and attendee experience across teams and regions.
• Manage complex projects and relationships calmly when timelines are tight or priorities shift, communicating strategy and expectations clearly across functions.
• Lead with ownership and clarity, making things happen and keeping stakeholders informed.

Requirements

• Proven track record owning a regional event program end to end.
• Senior event marketing background within tech, B2B SaaS, AdTech, or a fast‑paced agency environment.
• Experience owning a full regional program, including roadmap, budget, and outcomes, rather than executing against someone else's plan.
• Reports directly to the Director of Marketing, US.

Benefits

• Go Big. Own programs that have real impact on how 250+ people across 7 offices join, grow, and perform.
• Move Fast. Operate in a high‑velocity environment where you design, test, and iterate on people programs with the same mindset as a product team.
• Be Direct. Work in a culture where feedback is honest, collaboration is real, and your ideas get heard.
• Thrive Together. Grow alongside a diverse, global team of 250+ people from over 40 countries — and help make that experience better for everyone.
• Have Fun. Build meaningful programs, celebrate the people behind the product, and bring your energy to a team that genuinely enjoys what they do.
• We welcome applications from people who will contribute to the diversity of our company.