Senior Editor

About the role

Weber Shandwick is seeking a dynamic and experienced Director, Content Strategy with deep expertise in the healthcare, pharmaceutical, and biopharma sectors. This client-facing role requires a versatile strategist who can develop sophisticated content plans for a variety of audiences, including patients, healthcare professionals (HCPs), investors, and employees.

Responsibilities

• Develop and oversee comprehensive content strategies for key healthcare accounts, ensuring alignment with client goals and regulatory requirements.
• Lead the creation of editorial calendars and content plans designed to engage a variety of target audiences across multiple platforms.
• Serve as a subject matter expert on healthcare content, providing strategic counsel to both clients and internal teams.
• Collaborate with cross-functional teams to produce high-quality, impactful content, from long-form thought leadership to social media posts.
• Ensure all content is optimized for discoverability through modern SEO and AI Search best practices.
• Stay ahead of trends in healthcare communications and bring innovative content solutions to the team.

Requirements

• 7+ years of content strategy experience, with a significant portion spent at a marketing or communications agency.
• Specialized expertise in the healthcare sector, particularly with pharmaceutical and biopharma clients.
• Demonstrated experience creating targeted content strategies for diverse audiences, including patients, HCPs, investors, and the scientific community.
• A strong understanding of healthcare regulatory best practices and the nuances of both product and corporate communications in a regulated environment.
• Proven experience integrating SEO, AI Search, and social media strategies into broader content plans.
• A flexible and adaptable skill set, with a portfolio showcasing work across thought leadership, digital content, and multi-channel campaigns.
• Excellent client-facing communication and presentation skills.

Qualifications

• Strong agency background and a proven ability to navigate the complexities of healthcare regulatory guidelines while creating compelling, multi-channel content for thought leadership, websites, SEO, AI Search, and social platforms.

Skills

• Strategic thinking and problem-solving skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Excellent writing and editing skills.
• Knowledge of healthcare industry trends and regulations.
• Experience with SEO and AI Search optimization.
• Strong interpersonal and communication skills.

Benefits

Comprehensive benefits package including health insurance, retirement plans, and paid time off.

Pay

$100,000 USD - $130,000 USD

Schedule

Minimum of 3 days in the office per week, with the objective of increasing this requirement over time.