Senior eCommerce Merchandiser

Position Summary

The Senior eCommerce Merchandiser is responsible for executing and optimizing our merchandising strategy across our full product assortment for all Show micro-sites. This role is responsible for driving revenue growth, enhancing the digital customer experience, and maximizing conversion through effective product presentation, promotions, and on-site merchandising tactics. Being data-driven and customer focused, including both Show Organizers and Exhibitors, will be key for success in this role.

Key Responsibilities

• Execute eCommerce merchandising strategies to drive sales, conversion, and increase average order value
• Manage product categorization across the site
• Optimize site navigation, search, and product discovery to improve user experience
• Analyze performance metrics (e.g., conversion rate, bounce rate, AOV) and translate insights into actionable improvements
• Plan and execute promotional campaigns for select Shows
• Collaborate with Marketing, Product, and CSM teams to align messaging and visual merchandising
• Execute product placement, cross-selling, upselling, and personalization strategies
• Partner with the Web Content Supervisor to ensure accuracy and consistency of product data, pricing, and visibility
• Conduct A/B testing to optimize layouts, product pages, and merchandising tactics
• Partner with internal departments including Web Content, Client Services, IT, Marketing, and Operations to improve communication, address operational challenges, and enhance service efficiency
• Develop and execute strategies to manage complex exhibitor concerns and ensure client satisfaction
• Enforce adherence to brand and legal guidelines to maintain consistency and uphold GES' visual identity across all digital outputs
• Stay current on eCommerce trends, tools, and best practices

Qualifications

• 3-5 years of experience in eCommerce merchandising or digital retail
• Strong analytical skills with experience using tools like Google Analytics, Adobe Analytics, or similar
• Experience with eCommerce platforms (e.g., Big Commerce, Shopify, Salesforce Commerce Cloud, or Magento; Big Commerce preferred)
• Proven ability to drive revenue growth through merchandising strategies
• Strong understanding of UX/UI principles and customer journey optimization
• Excellent cross-functional collaboration and communication skills
• Detail-oriented with strong organizational and project management abilities

Preferred Qualifications

• Bachelor’s degree in Merchandising, Business or related field
• Experience with personalization tools and merchandising automation platforms
• Familiarity with SEO and on-site search optimization