Senior Ecommerce & Marketplace Analyst

Responsibilities

• Analyze Shopify and GA4 performance data including: conversion rate, AOV, CAC, customer retention, product performance, funnel behavior.
• Build dashboards and recurring business reports for leadership.
• Identify opportunities to improve conversion, merchandising, and customer experience.
• Conduct cohort and customer lifetime value analysis.
• Monitor Amazon Seller Central performance including: sales trends, TACOS / ACOS, keyword rankings, inventory health, buy box performance, review trends.
• Partner with marketplace and advertising teams to improve ranking and revenue growth.
• Support pricing and promotional strategy through data analysis.
• Develop sales forecasting models by SKU, category, and channel.
• Support inventory replenishment and demand planning.
• Analyze seasonality, product trends, and sales velocity.
• Help reduce stockouts and excess inventory risk.
• Collaborate with operations and supply chain teams on planning decisions.
• Create automated dashboards and reporting systems.
• Present insights and recommendations to leadership.
• Translate complex data into clear business actions.
• Support strategic planning with financial and operational analysis.

Qualifications

• 3+ years of experience in ecommerce, marketplace analytics, business intelligence, or related roles.
• Strong experience with Shopify and Amazon Seller Central.
• Advanced Excel / Google Sheets skills.
• Experience with GA4 and ecommerce reporting.
• Strong analytical and problem-solving abilities.
• Ability to work independently in a fast-paced environment.
• Strong communication and presentation skills.