Senior eCommerce Analyst - Tommy Hilfiger

About the role

The Senior eCommerce Analyst will drive the SEO strategy for Tommy.com, analyzing opportunities to boost organic search and enhance site performance. They will collaborate with cross-functional teams to implement solutions and optimize marketing initiatives.

Responsibilities

• Manage 3rd party agencies to analyze and prioritize SEO recommendations.
• Work with internal cross-functional partners to implement solutions.
• Serve as the main liaison to Performance Marketing to ensure organic and paid search strategy complement each other.
• Collaborate with marketing to find wins and opportunities between channel traffic and site destinations to drive qualified traffic to site.
• Evaluate marketing initiatives on site, including seasonal campaigns, brand partnerships, Fashion Week, and special capsules or collaborations.
• Liaison with global teams to ensure cohesiveness and efficiencies in SEO content and copy, especially with key marketing launches.
• Understand must-win categories to own in the digital marketplace and analyze website performance, user behavior, and SEO metrics to identify areas for improvement and implement optimization strategies.
• Be a key partner to marketing channel owners to optimize tactics and refine segmentation, including channel-specific offers, experiences, or other opportunities to drive the eCommerce business.
• Monitor bounce rates and work with Marketing on optimization areas, including but not limited to Page Speed improvements.
• Aid in traffic projections to align with growth plans and trends.
• Help Tommy.com stay competitive with efforts tied to GEO and AI Search opportunities.
• Multi-task across simultaneous projects and deadlines, collaborating with appropriate team members.

Qualifications

• 3+ years’ experience in an E-commerce optimization and/or project management function.
• SEO experience, either at an agency or in-house.
• Bachelor’s degree or equivalent.
• Working knowledge with Salesforce, Adobe Analytics, Google Analytics, Decibel, Optimizely, Content Square, Looker Studio, Google Search Console, SEMRush or other SEO tools.
• Understanding of key industry metrics and best practices.
• Forward-thinking and anticipatory with ability to make educated decisions quickly based on experience and knowledge of business and best practices.
• Ability to display logic and strategy behind decision reasoning when challenges to project arise.
• Ability to handle multiple tasks/projects independently with adherence to deadlines.
• Must be flexible and solution-oriented with a positive attitude toward teamwork.
• Ability to work in a fast-paced environment and adapt quickly to quick changes, requests, and deadlines.
• Ability to work successfully in a constantly evolving fast-paced and matrixed environment.

Pay

$76,300—$103,100

Benefits

• Competitive pay, bonus programs, best-in-class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.
• An above-market 401(k) contribution to help our eligible associates save for retirement.
• Flexible workplace, generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.
• Wellbeing support, including Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.
• Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.
• Education assistance, including tuition reimbursement.
• Associate discount, shop at our company outlets and e-commerce sites at a discount.

About PVH

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+