Senior Director/Vice President of Growth

About BangBang LabsBangBang Labs is a venture studio that builds, scales, and operates consumer digital businesses. We bring together expertise in growth, product, technology, analytics, finance, and operations to launch new ventures and grow established businesses.Our portfolio includes businesses at different stages, from new ventures to scaled consumer brands. Our flagship is a consumer subscription business in personal growth and wellness, built through performance marketing, product development, and experimentation.We incubate new ideas across consumer categories, giving each business access to shared expertise and infrastructure. We emphasize clear ownership, fast execution, and a practical approach to building products that customers value and businesses that grow profitably. Role SummaryAs Senior Director / Vice President of Growth, you will own profitable growth across acquisition, conversion, activation, retention, and monetization. Reporting directly to the CEO, you will identify the most important business constraints, decide where to invest, and lead the work needed to improve results.You will lead acquisition and product management, with responsibility for lifecycle marketing, creative and offer performance, and the priorities these functions pursue together. You will work with Engineering and Analytics leaders on capacity, delivery, and measurement. This is a hands-on functional leadership role. You will set strategy and develop leaders while staying close to the numbers, experiments, and product decisions. The leadership structure beneath you will evolve with the business; you will help assess the team and determine the capabilities required. Title will be determined and reflected to demonstrate candidates scope and experience. Key ResponsibilitiesGrowth Strategy & EconomicsOwn growth priorities and investment decisions, with accountability for profitable revenue growth, scale, and contribution margin.Own conversion rate, CAC, LTV, LTV:CAC, ROAS, and CAC payback period. Set targets and manage the tradeoffs between acquisition efficiency, customer value, and scale.Use channel, funnel, and cohort data to diagnose constraints and prioritize improvements in acquisition, activation, retention, and monetization.Allocate acquisition budget and product, engineering, creative, and lifecycle capacity to the highest-value opportunities.Build forecasts and business cases with Finance and the CEO, and lead business reviews that produce clear decisions, owners, and follow-through.Performance Acquisition & CreativeLead the acquisition function through the Head of Acquisition, setting goals and holding internal specialists and external partners accountable for performance.Oversee paid social and paid search, and evaluate expansion through affiliates, influencers, partnerships, and emerging channels.Own budget and scaling decisions, challenging assumptions about attribution, incrementality, marginal returns, and the retention and profitability of acquired customers.Guide creative and offer strategy with specialists, connecting audience insights and advertising promises to the quiz, checkout, and customer experience.Experimentation & Conversion Rate OptimizationLead experimentation across advertising, landing pages, quizzes, paywalls, checkout, onboarding, the product, and lifecycle email.Originate growth hypotheses, prioritize business questions, and set measurement and decision standards while specialists develop and execute tests.Review results and decide what to stop, iterate, or scale, considering downstream retention, profitability, and customer trust.Test larger changes to offers and customer journeys alongside incremental improvements, and maintain a shared record of results and customer insights.Monetization & New Growth OpportunitiesOwn pricing, packaging, trials, subscriptions, upsells, cross-sells, and partner or affiliate offers to existing customers.Develop and test new quizzes, categories, audiences, and commercial offers, including recurring products, services, and partnerships.Evaluate opportunities for customer value, economics, operational feasibility, and strategic fit.Lead launches across functions and scale validated opportunities, working with Payments on authorization, payment recovery, and involuntary churn.Lifecycle, Email Marketing & RetentionBuild lifecycle marketing through specialist owners, beginning with email for prospect nurture and abandonment recovery and expanding across onboarding, activation, engagement, renewal, cancellation prevention, and win-back.Set goals and oversee segmentation, campaign plans, automations, and testing, using behavioral data, customer research, and support insights.Combine communications, upsell and cross-sell offers, and product improvements to increase customer satisfaction, retention, and lifetime value.Product Leadership & Engineering PartnershipLead product management, directly or through a product leader, setting standards for discovery, scoping, prioritization, roadmaps, delivery, and PM development.Translate growth priorities and customer needs into a coherent product and engineering roadmap, with explicit ownership and capacity for the ongoing product experience.Partner with Engineering on capacity, sequencing, delivery, and technical investment while Engineering leadership retains authority over architecture, reliability, security, and engineering standards.Work with Analytics and Data to establish reliable tracking, reporting, cohort analysis, segmentation, and experiment measurement.Team Leadership & AI-Native OperationsHire, coach, and evaluate leaders and specialists; assess capability gaps and recommend changes to team structure and responsibilities.Establish clear goals, decision rights, and operating processes so functions align on strategy and deliver work consistently.Make AI part of everyday research, analysis, experimentation, planning, documentation, quality assurance, and execution.Implement AI-enabled workflows or agents that improve speed, quality, or operating efficiency, with validation, secure data handling, and human judgment. Required Qualifications8+ years in consumer growth, performance marketing, or product management, including at least 5 years accountable for growth results or unit economics and 3 years leading teams or managers.Repeated success growing consumer subscription businesses, with accountability for conversion and for retention, monetization, or both, and a strong understanding of acquisition economics.Paid acquisition leadership capability: able to evaluate channel performance, challenge specialists and partners, and make informed budget and scaling decisions, developed through direct management or close collaboration with acquisition teams.Experience leading experimentation and CRO programs, from hypothesis development and measurement to decisions based on results.Experience developing monetization opportunities and building or scaling email, lifecycle, or retention programs.Product-management leadership capability: able to evaluate and coach PMs, shape roadmaps, allocate capacity, and work credibly with Engineering leadership.Analytical and financial fluency, including the ability to challenge data quality, interpret cohorts, and evaluate business cases.People leadership across hiring, coaching, performance management, and cross-functional execution, with clear executive communication.Demonstrated AI fluency and experience applying it to everyday work, with the ability to guide adoption across a team. Preferred QualificationsExperience in personal growth, wellness, education, or another consumer category where trust is central to the customer relationship.Experience scaling across acquisition channels, geographies, products, brands, or subscription offers.Direct responsibility for paid acquisition budgets, teams, or external partners.Familiarity with subscription billing, payments, fraud, chargebacks, renewals, and involuntary churn.Experience building or restructuring growth and product teams as a business scales.Examples of AI-enabled workflows or agents adopted by a team with measurable improvements. Characteristics of the Ideal CandidateWe are looking for depth in one or two growth disciplines, supported by the breadth to lead and challenge specialists across the customer journey. The strongest candidate:Takes initiative and follows through. Identifies problems and opportunities without waiting for direction, brings recommendations, and stays accountable through execution and results.Understands the business value of execution speed and development velocity. Keeps scope focused, removes bottlenecks, and balances speed with the quality needed for the decision or release.Moves comfortably between strategic decisions and detailed analysis, knows when to intervene personally, and develops leaders who can operate independently.Investigates why results change, tests assumptions, and acknowledges uncertainty or mistakes. Changes direction when evidence challenges the original plan.Works constructively with specialists, welcomes pushback, and can disagree without making it personal. Shares credit and takes responsibility when results fall short. What Success Looks LikeWithin the first 90 days, the business has a trusted economic baseline, a focused growth plan, and agreed priorities, owners, and measures of success.Within six months, the CEO has a clear assessment of team capabilities and an actionable plan for hiring, development, and the leadership structure beneath Growth.Priority experiments and lifecycle programs are launched and measured through a consistent process; results inform decisions to stop, improve, or scale the work.Acquisition, product, and engineering priorities are resolved and executed with substantially less routine CEO coordination, while ongoing product value and technical needs receive deliberate investment.