Senior Director, US EMPAVELI Brand Lead – Nephrology & Hematology

Biogen is seeking an experienced, passionate, and talented marketing leader to drive the EMPAVELI franchise across ultra-rare diseases (PNH, C3G, and IC-MPGN). This role serves as the strategic hub of the brand, fostering collaboration and accountability across cross-functional teams to deliver business results. Must be passionate about working in rare disease communities.

About the role

As the Senior Director, US EMPAVELI Brand Lead, you will oversee marketing for the entire EMPAVELI Franchise, manage a high-performing US marketing team, and lead the ongoing launch of EMPAVELI into nephrology (C3G & IC-MPGN). This position reports to the Franchise Head of US EMPAVELI and requires deep engagement with cross-functional partners to align strategy, execution, and performance.

Responsibilities

• Oversee marketing for the EMPAVELI Franchise (PNH, C3G, and IC-MPGN).
• Manage and mentor a US marketing team, ensuring alignment with Biogen’s mission, values, and culture.
• Lead the launch of EMPAVELI into nephrology, partnering with cross-functional leadership to ensure coordinated plan development and execution.
• Drive brand strategy in collaboration with cross-functional teams and oversee execution by the US marketing team.
• Foster collaboration and accountability across key teams (home office and field leadership) to deliver on brand strategy and corporate values.
• Define brand KPIs in partnership with Business Intelligence and monitor performance in a competitive market.
• Lead quarterly business reviews and monthly updates for the North America Leadership Team.
• Participate in short- and long-term forecasting and brand goal development.
• Socialize brand strategy, goals, and core marketing activities across the organization.
• Run the Cross-Functional team to ensure alignment on key activities and life-cycle management, advocating for evidence generation plans.
• Represent US commercial interests on Labeling, EMPAVELI Program, and Comms Teams.
• Lead the annual US strategy process and brand planning, ensuring alignment with alliance partner, Sobi.
• Ensure compliance with policies, procedures, and regulatory requirements for US marketing execution.
• Promote a culture of patient-focus and customer-centricity throughout the organization.
• Manage the marketing team budget and support P&L management.

Requirements

• BS/BA degree in life sciences; MBA preferred.
• 12+ years of biotech/pharma experience, predominantly in marketing roles with increasing responsibility, including complementary commercial roles (e.g., patient & HCP marketing, sales, market access, commercial operations, global marketing).
• Experience in affiliate launches and rare diseases is preferred.
• Reputation as a dynamic team leader who inspires people behind a vision.
• Track record of building plans and rallying cross-functional teams with accountability and urgency.
• Strong commitment to understanding and meeting customer needs, with close relationships to front-line employees.
• Entrepreneurial spirit with a drive to embrace innovation and develop creative solutions.
• Demonstrated integrity and understanding of relevant rules and regulations.
• Excellent communication skills with the ability to influence across functions and management levels.
• Ability to navigate fast-paced, results-driven environments and manage ambiguity.

Schedule

• Onsite at Cambridge office 3 times per week.
• Domestic travel up to 30% of the time, including occasional weekends and evenings.

Pay

The targeted base salary range for this position is $234,000–$322,000, reflecting competitive compensation within the biopharmaceutical industry. The final salary offered may vary based on individual qualifications, business needs, and market conditions.

Benefits

• Comprehensive benefits package, including a 401(k) plan with company match.
• Inclusive family-building benefits.
• Flexible time off, summer and winter shutdowns, and paid family leave.
• Disability and life insurance.