Senior Director, Revenue Marketing
About Andela
At Andela, we connect customers with top global, remote technical talent from over 135 countries, with a focus on emerging markets like Africa and Latin America. We are the world’s largest talent marketplace, enabling companies to quickly deploy qualified technologists. Our AI-powered platform, Andela Talent Cloud, manages the global talent lifecycle and accelerates project delivery by 33%. We are poised for two transformative industries: staffing/hiring and software development, accelerated by generative AI.
Job Summary
As Senior Director, Revenue Marketing, you will lead Andela's go-to-market marketing function, owning the strategy, execution, and team that drives pipeline and revenue growth across all regions and partner channels. You will serve as the primary marketing counterpart to Andela's regional sales leaders and Director of Partnerships, collaborating closely with Revenue Operations and Sales Enablement to ensure marketing activity translates into qualified pipeline and accelerated revenue.
Key Responsibilities
GTM Strategy & Regional Marketing Oversight: Own Andela's global GTM marketing strategy, aligning it with commercial goals. Drive alignment between marketing strategy and sales priorities, working directly with regional sales leaders. Ensure consistency in how Andela shows up across regions while enabling regional adaptation.
Product, Solutions & Program Marketing: Own the go-to-market marketing strategy for Andela’s products, solutions, offerings, and learning programs. Ensure clear positioning, relevance, and readiness to scale across regions and channels. Bring market, customer, sales, and competitive insights back into Product, Solutions, and Learning teams.
Partner Marketing Strategy: Provide strategic oversight and leadership to the Senior Manager, Partner Marketing, ensuring the partner marketing program is integrated with the broader GTM strategy. Align marketing investment and partner channel priorities, supporting partner-sourced pipeline contributions to revenue.
Team Leadership & Development: Build a high-performing, collaborative team culture. Lead and develop your team through goal-setting, feedback, and growth planning. Serve as an escalation point and senior decision-maker for the GTM marketing team.
Operating Model: Collaborate with Revenue Operations and Sales Enablement to ensure marketing programs are set up for measurable impact. Champion the partner channel internally within the marketing organization.
Planning, Budget & Performance: Set, track, and report on key performance metrics for the GTM marketing function. Provide regular reporting to marketing and go-to-market leadership on the performance and health of the GTM marketing function.
Qualifications
Experience: 10+ years of B2B marketing experience, with a strong track record in go-to-market, field marketing, demand generation, or related functions. 7+ years in people management roles, with proven success leading and developing teams.
Commercial Acumen: Proven experience owning a GTM marketing strategy across multiple regions or markets simultaneously, with direct accountability for pipeline and revenue contribution. Experience managing or partnering with partner or channel marketing functions.
Relationship Building: Track record of building strong, productive relationships with sales leadership and other go-to-market stakeholders, including experience working in a matrix organization.
Collaboration & Communication: Highly collaborative, able to operate effectively across functions. Excellent communicator, both written and verbal, with the ability to present with clarity and confidence to senior stakeholders.
Analysis & Strategy: Strategic thinker with strong commercial instincts. Ability to manage multiple workstreams, budgets, and stakeholders simultaneously without losing sight of strategic priorities.