Senior Director - Product Marketing & Market Intelligence

Key Responsibilities

• Shape product and business strategy as a strategic partner to leadership, including recommendations on consumer narratives, packaging, and monetization, some of the highest-leverage decisions at the company
• Define positioning across creator, fan, AI, subscription, and monetization experiences, in close partnership with Brand, Creative, and Communications
• Lead go-to-market strategy for major launches, defining audiences, positioning, and launch tiers, and owning the awareness-to-adoption-to-retention metrics that define success; own GTM strategy, positioning, and audience definition, partnering with marketing teams on channel orchestration and execution
• Build SoundCloud's market and audience intelligence function — tracking trends and competitive moves across music, AI, and the creator economy, and turning them into executive briefings, forecasts, competitive intelligence, and opportunity calls that sharpen how we compete
• Own creator and fan insight, drive audience segmentation and sizing, build always-on feedback loops, partner with Community on creator councils and advisory panels, and translate what you learn into recommendations
• Product and Business act on

Requirements

• Experience And Background
• 10+ years across product marketing, product or growth strategy, or consumer, marketplace, and platform businesses
• A track record of leading product marketing teams and influencing product strategy, not just supporting launches
• Deep experience with market and audience research and competitive analysis — and a habit of turning it into data-backed decisions.
• Deep understanding of consumer products, marketplaces, creator platforms, subscriptions, or social ecosystems
• Exceptional storytelling and executive presence across complex, cross-functional organizations
• Relentless curiosity about people, markets, and culture, with a real passion for music and creators

About Us

We are a multinational company with offices in the US (New York and Los Angeles), Germany (Berlin), and the UK (London). We provide a flexible work culture that offers the opportunity to collaborate and connect in person at our offices as well as accommodating work from home. We are deeply committed to ensuring diversity, equity and inclusion at all levels of our organization and fostering a community where everyone’s voice, perspective and experience is respected and heard. We believe a strong team is made by investing in employees through mentorship, workshops and enrichment opportunities.

Benefits & Perks

• Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resources
• Royalty-free employee equity plan
• Gym membership, photography course or book
• Professional development allowance

How to apply

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