Senior Director, Product Analytics

About the role

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy employee, you will tackle unique, meaningful, and large‑scale problems alongside passionate coworkers, all while making a rewarding impact and Keeping Commerce Human.

Etsy is seeking a Senior Director, Product Analytics to join our Products organization. You will be responsible for leading the team that provides industry‑leading product measurement techniques, actionable insights, and a deep understanding of Etsy’s buyers and sellers across the customer journey. This is a full‑time position reporting to the VP, Analytics.

Responsibilities

• Serve as a primary thought partner to our CPTO — helping shape the product strategy agenda through deep analytical insight, proactive opportunity identification, and a clear point of view on what the data is telling us
• Partner with senior leaders across Product and Engineering to set the measurement strategy for Etsy's core buyer and seller experiences
• Manage a large, high‑performing team of ~30 data scientists and managers supporting Product initiatives
• Develop and evolve analytical frameworks, experimentation methodology, and data science techniques to measure and improve product performance — including funnel analysis, A/B testing and causal inference, user segmentation, retention modeling, and feature impact measurement
• Define and steward Etsy's product metric frameworks, ensuring teams across Product, Engineering, and Finance share a consistent understanding of how product decisions connect to business outcomes
• Partner closely with Finance to model the product contribution that feeds into Etsy's financial forecast — translating product performance signals into the inputs that drive GMS outlook and long‑range planning
• Partner with Engineering and Data Platform teams to ensure robust instrumentation, data quality, and scalable tooling for product experimentation and analytics
• While you'll spend most of your time leading and influencing, you won't just manage from a distance — you're expected to get your own data, do your own analysis, and bring a credible analytical point of view to the most important strategic conversations
• Actively identify and surface strategic opportunities across our buyer and seller product portfolio through proactive insight generation
• Raise the skill level of our Analytics function through strong practices, processes, and tools, and close mentorship of both direct reports and the broader team

Qualifications

• 10+ years of experience leading analytics initiatives, with significant tenure in product analytics roles and a deep understanding of marketplace dynamics
• 6+ years leading analytics teams, including managing managers
• Deep expertise in product analytics techniques, including experimentation design and analysis, causal inference, funnel and retention analysis, user segmentation, and product metric frameworks
• Proven ability to build measurement systems that connect product engagement to business and financial outcomes, including contributing to financial forecasting processes
• Comfortable getting your own data — you write SQL, work directly in BigQuery or similar, and don't need an analyst to pull numbers for you when you want to investigate something
• Advanced experience with analytics tools including SQL, R/Python; familiarity with modern data stacks (e.g., BigQuery, dbt, Looker)
• Passionate about using data to drive product decisions; equally strong analytically and in translating complexity into clear, actionable narratives
• Natural collaborator who knows how to drive decision‑making through influence across Product, Engineering, and Finance, with a forward‑