Senior Director, Product & AI Enablement

About the role

We are seeking a Senior Director, Product & AI Enablement to help turn Ignite Visibility's vision into measurable business impact. This role is highly cross-functional, working closely with executive leadership, Product, Client Services, Sales, Marketing, Operations, People & Culture, and functional department leaders.

Responsibilities

• Build and operationalize a company-wide AI enablement model that helps teams understand, adopt, and apply AI in practical ways.
• Partner with department heads and functional leaders to identify high-value AI use cases.
• Lead the development and rollout of role-based enablement programs, training paths, playbooks, use case libraries, prompt guides, demos, office hours, and adoption resources in partnership with Product, Marketing, People & Culture, Client Services, and functional leaders.
• Help establish a network of AI champions across departments to support adoption, QA, reporting, and ongoing training.
• Ensure AI is embedded into daily work, not treated as a side project or optional experiment.
• Define and maintain practical AI governance across the organization, including approved tools, usage guidelines, data privacy expectations, vendor review, prompt hygiene, risk controls, and adoption accountability.
• Partner with Legal, IT, Product, Operations, and leadership to ensure responsible AI use across internal and client-facing workflows.
• Create clear intake, prioritization, and reporting processes for AI use cases, pilots, tools, and initiatives.
• Lead Product & AI working groups, adoption reviews, and executive updates that provide visibility into progress, blockers, utilization, risks, and ROI.
• Help reduce fragmented experimentation and ensure the company is investing time and resources in the highest-value AI opportunities.
• Partner with Client Services, Marketing, Sales, Product, and functional leaders to help clients understand and adopt Rallio AI and Ignite’s broader AI-powered solutions.
• Serve as a bridge between clients, account teams, functional teams, and Product leadership.
• Capture emerging use cases, adoption barriers, feature requests, client feedback, competitive signals, and workflow opportunities.
• Partner with Product Managers to help inform Rallio AI roadmap priorities, validate new capabilities, and support pilots or beta programs.
• Help establish structured product feedback loops, including internal stakeholder groups and a client advisory board.
• Help ensure that internal and client feedback becomes structured input into the company’s AI product and platform strategy.
• Define success metrics for internal AI enablement and client-facing adoption of Rallio AI and AI-powered capabilities.
• Track usage, training completion, adoption progress, workflow impact, productivity gains, quality improvements, client adoption, product utilization, retention influence, expansion opportunities, and ROI.
• Partner with Finance, Operations, Product, and Client Services to quantify the business impact of AI initiatives.
• Create regular reporting for leadership that clearly shows what is working, what is blocked, what needs investment, and where AI is driving measurable value.

Requirements

• Proven experience in AI enablement, business transformation, digital transformation, product adoption, marketing technology, agency operations, consulting, client strategy, or related roles.
• Experience driving adoption of AI, automation, SaaS, martech, adtech, or digital platforms across internal teams and/or clients.
• Strong understanding of generative AI, LLMs, prompt design, AI agents, workflow automation, no-code / low-code tools, and practical business applications of AI.
• Experience working in or with agencies, consultancies, SaaS platforms, martech/adtech companies, franchise businesses, multi-location brands, or client services organizations preferred.
• Strong client-facing presence, with the ability to support executive-level conversations and translate AI capabilities into business outcomes.
• Proven ability to influence cross-functional teams, senior stakeholders, product leaders, client-facing teams, and technical partners.
• Experience building enablement programs, adoption frameworks, governance models, training materials, playbooks, and success metrics.
• Strong business analysis, process design, project management, facilitation, and change management skills.
• Commercial mindset, with the ability to connect AI adoption to productivity, margin improvement, client retention, expansion, differentiation, and scalable growth.
• High curiosity, strong judgment, bias for action, and the ability to bring structure to ambiguity.