Senior Director, Partner Marketing
About the role
For our client, we are seeking a Senior Director, Partner Marketing to join the team of a leader in the Consumer Technology space. This role will own the partner marketing strategy and execution for a broad ecosystem of channel, technology, and strategic alliance partners. The successful candidate will shape co-marketing investments, partner segmentation, and joint planning to drive measurable pipeline growth and profitable partner engagement. You will work closely with the partner organization and cross-functional marketing teams to build annual and quarterly plans, define partner motions, and elevate demand creation through coordinated campaigns, events, and enablement. The ideal candidate brings deep experience in B2B SaaS or enterprise technology marketing, with a track record of building scalable partner programs that support revenue outcomes.
Location: Remote - US based candidates only, no visa sponsorship available
Responsibilities
- Own the marketing strategy for the partner ecosystem, creating a cohesive framework for multiple partner types
- Refine partner segmentation, co-investment models, and joint planning with the partner organization
- Shape the channel partner compensation model to incentivize profitable growth
- Define marketing motions for partners, determining investment levels based on partner type
- Build annual and quarterly partner marketing plans aligned with pipeline targets
- Drive demand creation through channel partners via co-branded campaigns and events
- Lead co-marketing initiatives with strategic partners, ensuring alignment on go-to-market plans
Qualifications
- 12+ years of B2B SaaS or enterprise technology marketing experience, focusing on partner, channel, or alliance marketing
- Experience across multiple partner types, including channel partners such as SIs and resellers, technology partners such as ISVs, and strategic alliances
- Proven success in building co-marketing programs that generate measurable pipeline results
- Hands-on experience with partner enablement and demand creation through multiple channels
- Familiarity with demand generation and ABM, integrating partner programs into broader marketing efforts
- Proficiency with CRM and marketing automation tools, including Salesforce and Marketo
- Experience using AI tools for content production and campaign development
Benefits
- 100% coverage of employee health, dental, and vision insurance from day one
- Access to a mental health support platform offering personalized care and resources
- Generous employee stock purchase plan
- Paid Time Off, company holidays, and 12 weeks of paid parental leave
- 401k savings plan with employer matching
Pay
$122,800 – $405,600 annually