Senior Director of Performance Creative Strategy

Core Responsibilities

• Define Creative Direction
• Establish and evolve the creative north star across all paid platforms
• Translate data into ICP insights, and ICP insights into creative frameworks
• Answer questions such as: What is our arousal band? What converts without eroding trust? What feels undeniably Everyday Dose?
• Lead Performance Creative Strategy
• Develop testing hypotheses and creative roadmaps
• Partner with growth to analyze performance data
• Build segmented creative lanes (e.g., relief vs focus vs protein)
• Ensure creative optimizes for: Hook rate, Retention, CVR, CPA
• Drive iteration velocity, learning loops, scalable creative systems
• Create creator content briefs and creative frameworks
• Ensure creator output aligns with performance creative strategy
• Build repeatable content formats
• Oversee content acquisition strategy
• Team Leadership
• Hire, lead, and mentor creative strategists and performance editors
• Elevate creative thinking across the organization
• Foster a culture of high standards + rapid iteration
• Push for excellence without ego
• Cross-Functional Partnership
• Align with product on launches and positioning
• Support DTC and retail creative needs
• Translate customer insights into messaging
• Partner with CX to mine qualitative feedback
• Translate customer insights into messaging
• Partner with CX to mine qualitative feedback
• Translate customer insights into messaging
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• Translate customer insights into messaging
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• Translate customer insights into messaging
• Translate customer insights into messaging
• Translate customer insights into messaging
• Translate customer insights into messaging
• Translate customer insights