Senior Director, Mindset
WGSN · New York, NY · 1 wk ago
On-siteManagementFull-time
About the role
The Senior Director, Content – Advisory will lead the strategic direction and execution of content initiatives across various platforms. This role requires a deep understanding of audience needs and market trends, as well as strong leadership skills to manage a team of content creators.
Responsibilities
- Develop and implement comprehensive content strategies that align with business objectives
- Collaborate with cross-functional teams to ensure seamless integration of content across all channels
- Oversee content creation processes, ensuring high-quality output and adherence to brand guidelines
- Monitor performance metrics and adjust strategies as needed to optimize results
- Lead a team of content creators, providing mentorship and career development opportunities
- Stay current with industry trends and emerging technologies to inform content strategy
Requirements
- Bachelor's degree in Communications, Marketing, or related field
- Minimum 10 years of experience in content management, preferably in a leadership capacity
- Proven track record of successful content strategy implementation
- Strong analytical skills to evaluate content performance and make data-driven decisions
- Excellent communication and interpersonal skills to build and maintain relationships with internal and external stakeholders
- Ability to work independently and manage multiple projects simultaneously
Qualifications
- Experience with AI tools for content analysis and optimization
- Knowledge of SEO best practices and digital marketing principles
- Understanding of content governance and compliance standards
Skills
- Strategic thinking and problem-solving abilities
- Project management and time management skills
- Leadership and team management skills
- Effective written and verbal communication skills
- Ability to work in a fast-paced, dynamic environment
Benefits
- Competitive salary commensurate with experience
- Flexible work schedule
- Health insurance benefits
- Professional development opportunities
- Employee recognition programs
Pay
Commensurate with experience
Schedule
On-site