Senior Director, Measurement Partner Growth

About InMarket

Since 2010, InMarket has been the leader in 360-degree consumer intelligence and real-time activation for thousands of today’s top brands. Through InMarket's data-driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. InMarket's proprietary Moments offering outperforms traditional mobile advertising by 6x.* Our LCI attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by Forrester to drive an average of $40 ROAS for our clients.

About The Role

As Senior Director, Measurement Partner Growth, you will be responsible for driving the long-term success and revenue scaling of InMarket’s strategic measurement partner ecosystem. You will contribute to the execution of our partner ecosystem growth strategy by evangelizing InMarket’s Unified Measurement and LCI Measurement solutions, managing the high-level Sales/Account Team relationships of key strategic partners across DSPs, publishers, and social platforms.

Responsibilities

• Contribute to the overarching growth strategy and partnership development roadmap to enable rapid revenue scaling across key measurement account teams and their sales leadership across partners.
• Conduct deep analysis of the competitive landscape and media ecosystem to identify emerging opportunities and inform long-term strategic decisions.
• Build key strategic relationships with partners, including internal vertical market sales teams and sales leadership.
• Map out target partner Account Teams to engage and drive growth of net new brand logos.
• Create compelling training sessions, demos, and collateral that showcase the InMarket measurement offerings, core differentiators, and value.
• Articulate InMarket’s measurement solution benefits and how it can help partners address key advertisers' needs to drive greater efficiency and effectiveness.
• Gather partner feedback, needs, and inputs to inform the product development and sales/marketing strategy.
• Partner closely with InMarket Measurement Partnerships leadership, as well as Product and Sales leadership, to align on global go-to-market strategies and drive product innovation based on partner feedback.
• Work with the BD and Insights teams on coordinated insights for QBRs and partner aggregate meta-analyses designed to grow demand from partner sales teams, optimize advertiser campaign outcomes, and create co-marketing opportunities.

Requirements

• 6+ years adtech/martech sales, partnerships, account management, and/or product marketing experience.
• Strategic Partner Management and/or Partner Sales experience a plus.
• Experience meeting and exceeding goals.
• Strong knowledge-base and experience with measurement solutions.
• Exceptional presentation skills and comfort addressing large groups.
• Strong communication and interpersonal skills.
• Strong analytical skills and ability to identify and articulate key insights.
• Organized and able to manage, keep pace, and effectively respond to high volumes of inbound inquiries.
• Ability to build internal and external relationships quickly and collaborate with cross-functional teams—sales, marketing, product, technology, operations.
• Ambitious self-starter comfortable with forging own path and able to thrive in a fast-paced and often ambiguous environment.

Benefits

• Competitive salary and bonus structure, stock options, flexible vacation.
• Medical, dental, and Flexible Spending Account (FSA).
• Company-matched 401(k).
• Unlimited PTO (within reason).
• Talented co-workers and management.
• Agile Development Program (for continued learning/professional development).
• Generous Paid Parental Leave.

Pay

For candidates in California, Colorado, New York City, Illinois, Minnesota, New Jersey, Vermont, Washington, and Massachusetts, the targeted base salary range for this role is $145,000–$160,000.