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Jobs · Marketing · Ohio

Senior Director Marketing, Americas

The Goodyear Tire & Rubber Company · Akron, OH · 1 mo ago
MarketingFull-time
We need to produce HTML fragment with sections for headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. The posting includes description of role, duties, responsibilities, key experience, key skills, and some company info. No explicit Benefits, Pay, Schedule. So we should not include those sections. Also we should not repeat job title as heading. We need to include headings like About the role (maybe a brief summary), Responsibilities, Requirements (maybe key experience), Qualifications (maybe degree?), Skills. However we must not create sections with filler. We need to see if we have content for each. We have: - About the role: The first sentence: "The Senior Director Marketing, Americas will act as the regional leader and subject matter authority for Consumer Marketing, Insights, and Analytics across Media, Content, CRM, Websites, Consumer Insights, Marketing Analytics, and Business Analytics." That's a description. Could be About the role. - Responsibilities: The list after "Job Duties / Responsibilities may include, but are not limited to:" then many bullet-like sentences. We can turn each sentence into
  • . - Requirements: Could be "Key Experience" bullet points: Degree preferred, Minimum 15 years..., Proven track record..., Experience across... . Those are requirements. - Qualifications: Might overlap with Requirements; but we could treat "Key Experience" as Requirements, and maybe "Degree in Business, Marketing, Analytics, or related field preferred" as Qualifications. However we need to avoid duplication. Could combine. - Skills: "Key Skills" bullet list. We should not include Benefits, Pay, Schedule. We must preserve all substantive information; do not invent or summarize away detail. So we need to keep all the sentences. We need to format as HTML fragment: use

    for section headings,
    • for lists,

      for prose. We need to ensure we don't include boilerplate like EEO, accommodation, etc. Remove those lines. We also need to remove duplicated lines. Let's extract content. Original text: "The Senior Director Marketing, Americas will act as the regional leader and subject matter authority for Consumer Marketing, Insights, and Analytics across Media, Content, CRM, Websites, Consumer Insights, Marketing Analytics, and Business Analytics. Job Duties / Responsibilities may include, but are not limited to: Define and execute the Americas marketing strategy in alignment with global priorities and annual operating plans for all business units in the regionProvide strategic input into the product roadmap based on consumer insights, analytics, and market trendsLead the transcreation of global brand positioning and campaigns into regionally relevant, digital first consumer experiencesOversee digital assets, social platforms and communities, and product website content across the regionEstablish governance, frameworks, and operating models to enable effective and consistent consumer marketing execution across Americas markets and hubsPartner with country teams to translate regional consumer (B2C) and commercial (B2B) strategies into winning local marketing plans and executionsDrive volume, profitability, and market share growth through rigorous strategy, deep market insight, and advanced analyticsPosition consumer insights as a competitive advantage by enabling data driven decisions that enhance the consumer experience and make Goodyear easier to buy, own, and recommendLead Americas Marketing and Insights & Analytics across Media, Content, CRM, Websites, and AnalyticsTranslate global brand strategy into effective regional and local executionsEnsure integrated marketing delivery aligned with product and regional plansProvide Americas input into Global Marketing strategyLead segmentation, targeting, and consumer trend analysisOversee propensity modeling and first party researchDeliver actionable insights to drive growth and satisfactionLead digital and website analytics, marketing mix modeling, attribution, and predictive analytics to improve ROIAnalyze commercial, product, pricing, and network performanceDeliver competitive and strategic insights to support decision making Key Experience Degree in Business, Marketing, Analytics, or related field preferredMinimum 15 years of progressive marketing experience in a global consumer products organization, including leadership of large, multi-functional, and geographically dispersed teamsProven track record in developing and executing regional or global marketing and analytics strategiesExperience across brand marketing, media, digital, analytics, or insights strongly preferred Key Skills Expertise in brand, digital, and consumer marketing supported by advanced analyticsStrong strategic, analytical, and commercial judgmentProven leader with ability to influence senior stakeholders and collaborate cross functionallyDeep understanding of data and insight generation, translating analytics into business actionsClear, effective communicator and leader in multi-cultural, multi market environments Goodyear is one of the world's largest tire companies. It employs about 63,000 people and manufactures its products in 48 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate If you need reasonable accommodation to complete the online application, or any other part of the employment process, please contact the Goodyear Candidate Care Line at 330.796.4500. Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law." We need to remove boilerplate: accommodation line, EEO statement, maybe the "For more information about Goodyear..." could be considered not boilerplate but maybe it's okay to keep? It's not a duty/requirement; it's company info. The instruction: "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions." The "For more information about Goodyear..." is not exactly boilerplate but could be considered company info; not sure if we should keep. It's substantive about the company; maybe we can keep as part of About the role? But the instruction says preserve ALL substantive information; do NOT invent or summarize away detail. So we should keep that info if it's substantive. However it's not about the role; it's about the company. Could be considered part of About the role? Might be okay to keep as a paragraph under About the role. But we also have "Goodyear is one of the world's largest tire companies..." etc. That's substantive. We'll keep it. Now we need to structure. We'll have:

      About the role

      The Senior Director Marketing, Americas will act as the regional leader and subject matter authority for Consumer Marketing, Insights, and Analytics across Media, Content, CRM, Websites, Consumer Insights, Marketing Analytics, and Business Analytics. Goodyear is one of the world's largest tire companies. It employs about 63,000 people and manufactures its products in 48 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate

      Then Responsibilities:

      Responsibilities

      • Define and execute the Americas marketing strategy in alignment with global priorities and annual operating plans for all business units in the region
      • Provide strategic input into the product roadmap based on consumer insights, analytics, and market trends
      • Lead the transcreation of global brand positioning and campaigns into regionally relevant, digital first consumer experiences
      • Oversee digital assets, social platforms and communities, and product website content across the region
      • Establish governance, frameworks, and operating models to enable effective and consistent consumer marketing execution across Americas markets and hubs
      • Partner with country teams to translate regional consumer (B2C) and commercial (B2B) strategies into winning local marketing plans and executions
      • Drive volume, profitability, and market share growth through rigorous strategy, deep market insight, and advanced analytics
      • Position consumer insights as a competitive advantage by enabling data driven decisions that enhance the consumer experience and make Goodyear easier to buy, own, and recommend
      • Lead Americas Marketing and Insights & Analytics across Media, Content, CRM, Websites, and Analytics
      • Translate global brand strategy into effective regional and local executions
      • Ensure integrated marketing delivery aligned with product and regional plans
      • Provide Americas input into Global Marketing strategy
      • Lead segmentation, targeting, and consumer trend analysis
      • Oversee propensity modeling and first party research
      • Deliver actionable insights to drive growth and satisfaction
      • Lead digital and website analytics, marketing mix modeling, attribution, and predictive analytics to improve ROI
      • Analyze commercial, product, pricing, and network performance
      • Deliver competitive and strategic insights to support decision making
      Then Requirements (Key Experience):

      Requirements

      • Degree in Business, Marketing, Analytics, or related field preferred
      • Minimum 15 years of progressive marketing experience in a global consumer products organization, including leadership of large, multi-functional, and geographically dispersed teams
      • Proven track record in developing and executing regional or global marketing and analytics strategies
      • Experience across brand marketing, media, digital, analytics, or insights strongly preferred
      Then Skills:

      Skills

      • Expertise in brand, digital, and consumer marketing supported by advanced analytics
      • Strong strategic, analytical, and commercial judgment
      • Proven leader with ability to influence senior stakeholders and collaborate cross functionally
      • Deep understanding of data and insight generation, translating analytics into business actions
      • Clear, effective communicator and leader in multi-cultural, multi market environments
      We should not include Benefits, Pay, Schedule. Check for any duplicated lines: none. We need to ensure we didn't miss any content: The responsibilities list includes all sentences after "Job Duties / Responsibilities may include, but are not limited to:" up to before "Key Experience". Let's verify we captured all. Original responsibilities sentences (split by capital letters? but we can trust we captured each). Let's list them: 1. Define and execute the Americas marketing strategy in alignment with global priorities and annual operating plans for all business units in the region 2. Provide strategic input into the product roadmap based on consumer insights, analytics, and market trends 3. Lead the transcreation of global brand positioning and campaigns into regionally relevant, digital first consumer experiences 4. Oversee digital assets, social platforms and communities, and product website content across the region 5. Establish governance, frameworks, and operating models to enable effective and consistent consumer marketing execution across Americas markets and hubs 6. Partner with country teams to translate regional consumer (B2C) and commercial (B2B) strategies into winning local marketing plans and executions 7. Drive volume, profitability, and market share growth through rigorous strategy, deep market insight, and advanced analytics 8. Position consumer insights as a competitive advantage by enabling data driven decisions that enhance the consumer experience and make Goodyear easier to buy, own, and recommend 9. Lead Americas Marketing and Insights & Analytics across Media, Content, CRM, Websites, and Analytics 10. Translate global brand strategy into effective regional and local executions 11. Ensure integrated marketing delivery aligned with product and regional plans 12. Provide Americas input into Global Marketing strategy 13. Lead segmentation, targeting, and consumer trend analysis 14. Oversee propensity modeling and first party research 15. Deliver actionable insights to drive growth and satisfaction 16. Lead digital and website analytics, marketing mix modeling, attribution, and predictive analytics to improve ROI 17. Analyze commercial, product, pricing, and network performance 18. Deliver competitive and strategic insights to support decision making We have all 18. Key Experience sentences: - Degree in Business, Marketing, Analytics, or related field preferred

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