Jobs · Marketing

Senior Director II - Entertainment Books, Client Sales & Insights

Circana · United States · 1 mo ago
RemoteRemoteMarketing$125k/yrFull-time

About the role

Circana is seeking a Senior Director II and Team Lead in its Entertainment Vertical, specifically for the Books business. The ideal candidate will manage and own the growth and revenue for the Books business, serving as a strategic partner to senior client stakeholders.

Responsibilities

  • Drive Client Growth: Identify and pursue opportunities to expand client relationships by aligning Circana’s data and software solutions with their strategic goals.
  • Deliver Insight-Led Solutions: Translate complex data into actionable insights that help clients make informed decisions and achieve measurable outcomes.
  • Manage the Sales Cycle: Lead end-to-end sales processes including prospecting, needs assessment, solution development, negotiation, and closing.
  • Collaborate Cross-Functionally: Partner with internal teams (e.g., Client Insights, Product, and Analytics) to deliver integrated solutions and ensure client success.
  • Maintain Industry Expertise: Stay current on trends in [retail, CPG, or general merchandise] to position Circana as a thought leader and trusted advisor.
  • Build Strategic Relationships: Develop and maintain strong relationships with key stakeholders across client organizations, including decision-makers and influencers.
  • Utilize Sales Tools and Platforms: Leverage Circana’s proprietary platforms (e.g., Unify+, Liquid Data, Intelligence Suite) to support client engagements and solution delivery.
  • Achieve Revenue Targets: Meet or exceed individual and team sales goals through disciplined pipeline management and strategic account planning.
  • Champion Client Success: Ensure client satisfaction by proactively addressing challenges, identifying growth opportunities, and delivering consistent value.
  • Support Innovation and Feedback: Provide market feedback to internal teams to help refine offerings and contribute to product development.

Requirements

  • Bachelor’s degree required in Business, Marketing, Analytics, Economics, or a related field; advanced degree preferred.
  • 8–12+ years of relevant experience in client leadership, category management, consumer/shopper insights, analytics, sales strategy, or consultative account management within General Merchandise, CPG, retail, or adjacent industries.
  • Experience working in a large, matrixed organization with multiple stakeholders and cross-functional partners.
  • Proven ability to influence stakeholders, manage ambiguity, and lead complex workstreams in a fast-paced client environment.
  • Proficiency in PowerPoint and Excel required; experience with syndicated data and analytics platforms such as Circana/IRI, NielsenIQ, retailer POS, panel, shopper, or category tools preferred.
  • Prior experience with Circana tools, processes, or a similar analytics environment preferred.

Qualifications

  • Advanced Analytic Skills: Demonstrated ability to conceive, manage, and deliver fact-based analyses, with a focus on consumer solutions, providing clients with clear, actionable insights to inform strategy.

Skills

  • Effectively Presents Solutions: Delivers tailored, compelling solutions that align with customer needs and drive action.
  • Knows the Buying Influences: Identifies key decision-makers and understands their motivations and influence.
  • Manages Buyer Indifference: Recognizes and explores customer hesitation to uncover new needs or opportunities.
  • Understands Customer Needs: Operates as a recognized expert to articulate customer needs in the customer's business language and business context.
  • Being Resilient: Bounces back from setbacks with composure and positivity; helps others stay productive during tough times.
  • Manages Ambiguity: Stays focused and calm in uncertain situations; guides others through change.

Benefits

Circana offers a comprehensive package of benefits including paid time off, medical/dental/vision insurance, and a 401(k) plan. This role is also eligible for bonus pay.

Pay

$125,000.00 to $145,000.00 USD

Schedule

Remote, USA. NY Area Preferred

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