Senior Director, Head of Convenience Retail & On-Premise Sales

Onsite in Chicago, IL.

About the role

This leadership position is responsible for driving fairlife’s growth in the Convenience Retail and On-Premise channels. The Senior Director will lead a high-performing sales team, develop and execute channel-specific strategies, and build strong customer relationships to maximize fairlife’s market share and revenue in these critical segments.

Responsibilities

• Develop and implement strategic sales plans to achieve revenue and volume targets for the Convenience Retail and On-Premise channels.
• Lead, mentor, and manage a team of sales professionals, fostering a culture of accountability, collaboration, and high performance.
• Build and maintain strong relationships with key customers, distributors, and industry partners to drive fairlife’s brand presence and growth.
• Collaborate with cross-functional teams, including Marketing, Supply Chain, and Finance, to align sales strategies with overall business objectives.
• Analyze market trends, competitive activity, and consumer insights to identify opportunities and threats, adjusting strategies as needed.
• Monitor and report on sales performance, providing actionable insights and recommendations to senior leadership.
• Drive innovation in sales approaches, promotions, and customer engagement to differentiate fairlife in the marketplace.
• Ensure compliance with company policies, industry regulations, and ethical standards in all sales activities.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field; MBA or advanced degree preferred.
• Minimum of 10 years of progressive sales leadership experience in the CPG industry, with at least 5 years in Convenience Retail and/or On-Premise channels.
• Proven track record of achieving and exceeding sales targets in a fast-paced, competitive environment.
• Strong leadership skills with experience managing and developing high-performing sales teams.
• Excellent communication, negotiation, and presentation skills, with the ability to influence at all levels of an organization.
• Strategic thinker with a data-driven approach to decision-making and problem-solving.
• Ability to travel as needed to meet with customers, attend industry events, and support field sales activities.

Skills

• Channel strategy development and execution
• Customer relationship management
• Sales team leadership and development
• Market analysis and competitive intelligence
• Cross-functional collaboration
• Financial acumen and budget management
• Strong business acumen with a focus on driving profitable growth