Senior Director - Global Social Media

About the role

The Sr. Director, Global Social Media is a leadership role based in Los Angeles. This role is responsible for the vision, strategy, and enablement of our social strategy across the social ecosystem.

Core Responsibilities

• Develop enterprise vision for and lead global and regional social teams to maintain unified social media strategy across owned, earned, and paid; ensuring that social ecosystem, including content delivers against brand health objectives and native social best practices
• Lead development of evergreen social content strategy and annual & quarterly editorial planning in partnership with global/regional brand marketing, social, PR, and community teams.
• Responsible for leading creation of and enrollment of social creative direction and guidelines, concept development, and content production for all owned content
• Partner with external vendors to develop lululemon-specific platform best practices and playbooks to elevate storytelling and enable more agile and daily engagement with Consumers
• Partner with senior leadership stakeholders to manage and minimize brand risk and crises as they occur on social platforms

Qualifications

• Undergraduate degree in business, marketing, or communications preferred
• Minimum 10+ years of experience in social media, editorial planning, and digital strategy
• People management experience
• Has experience leading creative teams
• Has in-house brand experience at a premium brand
• Demonstrated ability to drive change and efficiency through development and implementation of processes and workflows
• Exceptional organization and stakeholder management skills
• Strong financial acumen and experience managing a complex budget
• Knowledge of various social platforms, social tools, and workflows
• Experience operating in a cross-functionally in a global, matrixed organization
• Excellent written and verbal communication skills
• Organized, detail oriented, and able to manage competing priorities
• Experience working in Airtable would be beneficial
• Strong interpersonal and relationship building skills

Additional Notes

• Please note: Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of employment visa at this time for this role.

Compensation And Benefits Package

• The typical hiring range for this position is from $194,300-$255,000 USD annually ; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity.
• As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and equity offerings, subject to program eligibility requirements.
• At Lululemon, Investing In Our People Is a Top Priority. We Believe That When Life Works, Work Works. We Strive To Be The Place Where Inclusive Leaders Come To Develop And Enable All To Be Well.
• Recognizing Our Teams For Their Performance And Dedication, Other Components Of Our Total Rewards Offerings Include Support Of Career Development, Wellbeing, And Personal Growth
• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)

Workplace Arrangement

• In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.