Senior Director, Digital, Marketing Technology, and Data

About the role

The Sr. Director of Digital, Marketing Technology, and Data owns the architecture, administration, and roadmap of our MarTech stack, our marketing data strategy, and the paid and owned digital channel strategy that stack is built to support. Reporting to the SVP of Marketing and serving on the Marketing Senior Leadership Team, you'll build and lead a Marketing Operations team responsible for Marketo, 6Sense, Qualified, Webflow, and our ad platform stack, and lead a website development team with real engineers and engineering process.

Responsibilities

• Own the MarTech roadmap and architecture across Marketo, 6Sense, Qualified, Webflow, and the ad platform stack, defining how systems integrate and how data flows end to end
• Build and lead a Marketing Operations team that administers and governs the MarTech stack, and co-own Webflow with the Web/Brand team
• Own the integrated paid and owned digital channel strategy, setting channel mix, investment priorities, and performance targets
• Lead CompanyCam's marketing data strategy, including the data model and data integrity across Marketing's systems
• Lead the marketing website development team, owning the engineering roadmap, sprint process, and release/QA process for the marketing site
• Lead and develop the Director of Growth Operations, Sr. Marketing Optimization Manager, Marketing Operations team, and website development team
• Serve as the Digital, Marketing Technology, and Data voice on the Marketing Senior Leadership Team

Requirements

• 12+ years in digital marketing, marketing technology, or marketing operations leadership, including 5+ years directly owning a MarTech stack and leading technical or operations teams in B2B SaaS or high-growth technology
• Proven, hands-on ownership of core MarTech platforms: Marketo, 6Sense, Qualified, and Webflow, including administration, architecture, and integration decisions
• Experience leading a website development function, including engineering process and technical site architecture, not just content or design oversight
• Deep understanding of marketing data architecture: data models, integrations, APIs, and ETL/automation tools like Workato, Tray.io, Hightouch, or Zapier
• Demonstrated expertise developing integrated digital channel strategies across paid and owned channels
• Proven ability to partner with analytics and data engineering teams on measurement frameworks and attribution models
• Experience managing agency and vendor relationships for paid media and web development
• Experience evaluating and optimizing team operating models, including in-house vs. outsourced resourcing

Qualifications

• Proven track record of success in a similar role
• Strong leadership skills and ability to mentor and develop team members
• Excellent communication and collaboration skills
• Ability to work independently and manage multiple projects simultaneously
• Passion for technology and digital marketing