Senior Director, Demand Gen - Direct Enterprise

Aeris Communications Inc. is a global leader in cellular IoT with over 30 years of experience, powering connected solutions across automotive, utilities, energy, fleet management, logistics, medical devices, and manufacturing. Supporting a global ecosystem of 7,000 enterprise customers, 30 mobile network operator partners, and over 115 million connected devices, Aeris delivers secure, scalable, and borderless connectivity solutions to simplify operations and accelerate growth.

About the role

Join Aeris as we scale our enterprise demand generation strategy for one of the fastest-growing segments in IoT connectivity. As Sr. Director of Demand Gen Direct Enterprise, you will own the enterprise pipeline for a fast-scaling IoT SaaS connectivity platform, building our ABM motion and GTM strategy with AI-first tools. This role focuses on translating broad positioning into measurable demand for the enterprise Sales team, covering net-new opportunities and strategic upsells with current connectivity customers. You will develop vertical-specific approaches for Transportation/Logistics, Retail, and Healthcare, moving beyond generic messaging to targeted strategies for distinct enterprise buying committees.

Responsibilities

• Own marketing-sourced pipeline targets for Direct Sales/IoT Watchtower.
• Develop and execute ABM campaigns targeting named enterprise accounts.
• Build vertical-specific demand generation strategies for key industry segments (Transportation/Logistics, Retail, Healthcare).
• Partner with enterprise Sales to align on account prioritization and messaging.
• Manage and develop a demand generation team of 4 FTE plus external agency relationships.
• Coach team on ABM execution and enterprise marketing best practices.
• Organize and execute lead generation events and enterprise marketing programs.
• Foster collaboration across Sales, Product Marketing, Communications, and Creative teams.
• Own funnel metrics including MQL→SQL→Opportunity conversion rates.
• Diagnose pipeline performance and course-correct strategies under pressure.
• Ensure attribution accuracy and RevOps alignment for reliable forecasting.
• Track ABM account engagement and coverage across target enterprise segments.
• Leverage AI tools daily for prospect research, content personalization, and reporting.
• Scale pipeline creation through AI-enhanced workflows and automation.
• Drive adoption of AI-first operating models across the demand generation function.

Requirements

• Progressive B2B demand generation experience in tech/SaaS environments.
• Proven track record owning and delivering on pipeline revenue targets in scaled SaaS/platform businesses.
• Deep, hands-on experience with account-based marketing strategy and execution.
• Strong analytical capabilities for funnel diagnosis and performance optimization.
• Experience managing and developing demand generation teams in a player-coach capacity.
• Proficiency with core Martech stack including HubSpot, Salesforce, Outreach, and Asana.
• AI-first approach to demand generation with experience building and directing AI-enhanced workflows.

Pay

The salary range for this role is $185,000 - $225,000 USD per year.

Benefits

• Paid time off.
• Medical, dental, and vision insurance.
• 401(k) retirement plan.