Senior Director, Data & AI Advisory

Advisory & Engagement Leadership

Lead Data & AI Advisory engagements from opportunity shaping through discovery, current-state assessment, future-state design, roadmap development, and executive readout. Serve as the senior day-to-day advisory lead for clients, building trusted relationships with marketing, data, technology, analytics, operations, privacy, and executive stakeholders. Translate complex business challenges into clear data, AI, analytics, governance, identity, and technology strategies tied to measurable outcomes. Structure ambiguous problems into workplans, hypotheses, stakeholder sessions, deliverables, decision points, and actionable recommendations.

Offering Leadership & Commercial Growth

Lead and evolve a portfolio of Data & AI Advisory offerings across strategy, readiness, platform improvement, identity enablement, activation, measurement, and value realization. Support business development through opportunity qualification, solution shaping, proposal writing, pitch development, scope definition, estimation, and delivery model design. Develop repeatable playbooks, sales enablement materials, assessment frameworks, workshop formats, delivery standards, and accelerators that improve quality and scalability.

Data, AI & Marketing Transformation Strategy

Advise clients on how to use first-, second-, and third-party data as strategic assets for customer understanding, marketing effectiveness, personalization, measurement, and growth. Assess client maturity across data strategy, platform utilization, identity resolution, consent management, governance, data quality, analytics, activation, measurement, and AI readiness. Develop future-state recommendations across operating model, capability gaps, data flows, functional architecture, governance, measurement, business case, and implementation sequencing. Guide clients on responsible and effective AI adoption, including use case prioritization, data readiness, workflow integration, governance, change management, and value realization.

Solutioning, Delivery & Cross-Functional Collaboration

Partner with solution architects, data engineers, data scientists, analysts, product owners, experience strategists, and technology partners to ensure strategy is grounded in delivery reality. Deliver executive-ready artifacts such as maturity assessments, use case portfolios, gap analyses, future-state designs, data flows, solution concepts, RACIs, business cases, and phased roadmaps. Bridge strategy and implementation by clarifying scope, sequencing, dependencies, success metrics, delivery roles, risks, and decision rights.

Team Leadership & Practice Development

Provide day-to-day leadership, mentorship, and coaching to Data & AI Advisory consultants, strategists, and analysts. Shape staffing plans, delivery roles, quality standards, reusable methods, and development paths for the advisory team. Translate practice goals into tactical actions and ensure progress against priorities. Support the practice leader in scaling the broader practice by identifying talent needs, capability gaps, offering opportunities, and operational improvements.