Senior Director, Creative
Overview
The Creative Senior Director leads the development and execution of integrated, customer-centric creative across marketing channels including social, audio, programmatic, email, SMS/Push, store, and site/app. This role translates brand strategy into compelling visual and verbal campaign narratives that drive customer engagement and business impact.
Job Description
Reporting to the VP, Brand Marketing, this role leads and develops a team of 20+ creative professionals and partners cross-functionally to ensure creative output aligns with brand standards, business goals, and performance objectives.
Supporting a business generating approximately $8.8B+ in annual revenue and operating 500+ stores nationwide alongside a growing e-commerce presence, the Creative Senior Director oversees internal teams and several external agencies, driving creative quality and impact, consistency, and operational efficiency while managing a significant production budget.
Sprouts is at a transformational moment, launching into new markets and evolving with the customer and culture. This leader will shape the future of Sprouts’ internal creative agency by developing and implementing a compelling vision for the team to make creative a competitive advantage going forward.
Overview Of Responsibilities
- Lead concept development and execution of integrated campaigns across digital, social, in-store, and owned channels
- Leverage industry trends, cultural insights, and emerging channels to inform forward-thinking creative direction, continuously innovating our approaches
- Ensure all work is on-brand, customer-focused, and aligned to business objectives
- Oversee creative from concept through final delivery, maintaining high standards of execution
- Provide clear, actionable feedback to elevate creative quality
- Oversee brand voice, tone, and messaging across customer touchpoints
- Cross-Functional Collaboration
- Partner with Marketing, Media, Merchandising, Stores, E-commerce, CRM & other cross-functional leadership
- Align creative work with channel strategies, media plans, and performance goals
- Support campaign planning and ensure alignment on direction, timelines, and deliverables
- Bachelor’s degree in Design, Copywriting, or related field preferred
- 15+ years of experience in creative roles (agency or in-house)
- Experience in retail, grocery, or CPG environments
- Proven ability to lead creative transformation from a work, team and talent perspective
- Experience leading integrated, multi-channel campaigns
- Strong portfolio demonstrating concept development and art direction, including broadcast video
- Experience guiding both design and copywriting disciplines
- Proven experience managing teams and external agencies
- Experience managing budgets and aligning creative investment to outcomes
- Strong understanding of brand systems, storytelling, and content strategy
- Excellent communication, collaboration, and organizational skills, including effectively influencing at senior levels
- Ability to operate effectively in a fast-paced environment
Qualifications
Physical Requirements
Operate standard office equipment including computer, telephone, and other devices requiring repetitive hand and eye movement.
Absenteeism and Absence Management: Employees are expected to report to work on a regular schedule and to notify their supervisor of any absences. Employees who are absent without notice will be subject to disciplinary action up to and including termination.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Occasional travel to meetings, store locations, project reviews or photo/video shoots.
The above statements are intended to describe the general nature and level of the work being performed. This is not an exhaustive list of all duties, responsibilities, or requirements. Sprouts' management reserves the right to amend duties as business needs evolve.