Senior Director, Business Analytics

About the role

The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals. Within This Role, The Senior Director, Business Analytics Candidate provides leadership to managers and/or senior-level professional staff, ensuring effective oversight and guidance; is accountable for the performance and outcomes of multiple, related teams, with a focus on achieving strategic objectives and delivering high-quality results; develops and implements departmental plans that align with organizational priorities, addressing corporate/network/agency needs; fosters collaboration and drives operational excellence to improve team performance and support broader organizational goals; extracts actionable insights from high volume, high dimensional data to investigate complex business and marketing problems and inform decision making; applies a range of data preparation, analytical, modelling, and visualization techniques—including statistical analysis, predictive modelling, experimentation, pattern recognition, and AI/advanced analytics tools—to generate insights that improve business performance and outcomes; analyzes business, customer, operational, and market data to identify trends, optimize effectiveness, and forecast future performance; develops and maintains analytics outputs such as reports, dashboards, and visualizations using data platforms and tools (e.g., ERP/CRM systems, relational or NoSQL databases, business intelligence and analytics software), and may create custom scripts, models, or leverage AI enabled approaches to enhance analysis and insight generation; may contribute to advanced analytics initiatives such as marketing mix modelling, cross channel measurement, and strategic insight development to optimize investment decisions, media effectiveness, and marketing performance across channels and platforms.

Responsibilities

External facing responsibilities:

• Consulting with clients to identify business problems / opportunities and develop practical analytics roadmaps to make measurable impact on business outcomes.
• Lead the consumer segmentation and audience identification processes.
• Become a trusted advisor to client leads and senior clients and consult on audience strategy, measurement, and advanced analytics.
• Share POVs regarding industry changes in the data and analytics space (future of measurement, new data solutions like clean rooms, attention measurement, etc.).
• Leading the development and execution of the measurement plan and revisiting the plan on an ongoing basis to revise it based on your most recent learnings.
• Distilling complex concepts and analytic solutions into a compelling data story with actionable conclusions to support decision making.
• Identifying growth opportunities at the brand and portfolio level innovation and the adoption of new analytics technologies.
• Investigating the impact of new data sources and technologies on the future of marketing and the vertical our brands are operating.
• Providing ad hoc support to the clients to solve broad strategic marketing problems.

Leading and mentoring direct reports:

• Continually assess capabilities, provide a roadmap for career growth and