Senior Director AMER Integrated Marketing

About the role

For our client, we are seeking a Senior Director AMER Integrated Marketing to join the team of a leader in the Pharmaceuticals & Biotech space. This leader will own integrated marketing strategy across the Americas, with a focus on field and partner marketing that drives demand, pipeline, and brand visibility. The role will work closely with Sales and cross-functional stakeholders to align regional marketing efforts with business priorities and measurable growth outcomes. It will also lead a team, manage budget allocation, and use performance data to optimize campaigns, events, and account engagement programs. Location: Remote - US based candidates only, no visa sponsorship available.

Responsibilities

• Develop and execute regional field marketing strategies and campaigns for the Americas
• Lead a team in delivering integrated marketing initiatives for demand and pipeline generation
• Collaborate with Sales and cross-functional teams to align marketing with business goals
• Build partnerships with regional technology partners for co-marketing programs
• Analyze regional market trends to identify growth opportunities
• Manage the field marketing budget to ensure effective resource allocation
• Track and report on marketing performance using data for continuous improvement
• Oversee the company's presence at industry events to enhance brand visibility and thought leadership
• Design demand generation programs for both new and existing customers
• Execute targeted campaigns to convert leads into sales opportunities
• Implement account-based marketing programs for high-value accounts and aligned engagement strategies
• Coordinate cross-functional marketing projects through to execution and reporting

Qualifications

• Bachelor's degree in Marketing, Business, or related field; MBA preferred
• Proven experience in leading field and partner marketing for the Americas in an enterprise SaaS environment
• Experience managing a full-time marketing team of five or more
• Successful track record of executing marketing strategies that drive demand generation and engagement
• In-depth knowledge of cybersecurity products and industry trends
• Strong relationship-building skills with senior stakeholders
• Data-driven mindset for performance measurement and strategy optimization
• Experience in budget management to maximize marketing ROI
• Proficient in marketing tools including SFDC, Marketo, 6Sense, Excel, PowerPoint, and Tableau

Benefits

• Comprehensive benefits package included
• Flexible spending accounts and wellness programs
• Opportunities for professional development and certification
• Support for remote work arrangements with a focus on work-life balance

Pay

$184,000 – $276,000 annually