Senior Director, Access Strategy, Rheumatology

Main Responsibilities

• Collaborate with the General Manager & senior leadership to set strategic direction for market access, pricing, channel strategy, and reimbursement.
• Develop and execute a robust, evidence-based market access strategy that maximizes payer adoption and patient access to critical therapies.
• Lead the creation of value propositions that demonstrate the economic and clinical benefits of products to payers, healthcare providers, and stakeholders.
• Develop and communicate robust market access strategies and plans, including clear articulation of the brands value story, and help to integrate them into the overall brand plan.
• Lead preparations for brand lifecycle management strategies, including evidence generation and pricing to maximize IRA negotiations with CMS.
• Assess ongoing indication development strategies within Sanofi and with alliance partner; provide market access input into risks and opportunities, valuations and forecasts.
• Apply policy and payer policy trends to inform contracting strategy evolution.
• Partner with HEVA business partners to inform real world evidence generation and ensure health economic activities are in place to meet the needs of payers.
• Lead efforts to anticipate and adapt to changes in the regulatory and reimbursement landscape, ensuring compliance and sustained market access.
• Identify gaps in current market access understanding and develop plans to gain direct payer insights through primary research, advisory boards, etc., and work with vendors to implement projects in a timely, impactful manner.
• Lead pull through opportunities and execution of pull through strategy for all channels and geographies based upon formulary position and opportunity.
• Provide strategic and executional support for product launches, including market research, pricing strategy, contracting, and messaging to ensure successful market entry and adoption.

Gross-to-Net (GTN) Strategy & Financial Oversight

• Oversee and optimize the GTN for the therapeutic area, ensuring that pricing, rebates, and discounts [by channel] are managed efficiently to optimize net sales / BOI.
• Monitor and analyze GTN performance, providing recommendations to senior leadership to mitigate risks and maximize profitability.
• Work closely with Market Access Shared Services, Finance, Forecasting, Patient Support Services, Trade, Legal, and other cross functional stakeholders to identify opportunities to improve the brand gross-to-net while ensuring ease of access for patients at dispense.
• As part of GTN management, ensuring success at all payers as well as the deployment of thoughtful copay programs will be a key focus. Partnering with these key functions [Trade, Patient Support Services] will be essential in the overall success of the therapeutic area.
• Develop key performance indicators (KPIs) and track progress against access and financial goals.

Cross-Functional Collaboration

• Lead coordination of all access strategy elements via collaboration with cross-functional teams, including Market Access Shared Services, Brand Strategy, Medical Affairs, Regulatory, Patient Support Services, distribution and Finance, to integrate access considerations into product development, launch, and lifecycle management.
• Ensure alignment of access strategies with the overall business objectives, providing guidance to senior leadership on access-related decisions.
• Serve as the TA subject matter expert for market access and GTN, providing strategic insights to influence key decisions at the leadership level.
• Work closely with Business Insights & Solutions (BIS) to monitor the competitive landscape & intelligence, track payer behavior, market trends, and industry developments to inform access and pricing strategies.
• Collaborates with Market Access Account Management team to ensure access strategies are executed with customers.

Leadership & Team Development

• Lead, mentor, and develop Kevzara Access Strategy team of Access Strategy, fostering a culture of excellence, collaboration, and innovation.
• Ensure alignment between team activities and broader therapeutic area and organizational goals.
• Oversee the performance of the team, providing guidance, coaching, and professional development opportunities to drive team success and career growth.