Senior Digital Marketing Specialist

ServiceMaster® Brands is growing! We’re adding a brand-new position to our team, and this is your chance to be part of something exciting. We always Act with Agility, which means we’re always learning, evolving, and finding better ways to succeed together. If you’re ready to help us innovate, adapt, and deliver results that matter, we’re ready for you!

About the role

This position is 100% remote and can be based anywhere across the U.S.

Responsibilities

• Support the planning, execution, and management of digital marketing campaigns to ensure alignment with strategic goals and timelines.
• Conduct campaign audits and performance analyses to identify optimization opportunities and improve results.
• Prepare monthly performance reports with actionable insights for Account Managers and franchise partners.
• Monitor and manage campaign budgets, ensuring accurate pacing for local and national initiatives.
• Assist with creative asset development and analytics integrations to enhance campaign tracking and performance measurement.
• Execute A/B testing strategies to optimize campaign effectiveness and achieve performance objectives.
• Collaborate with Account Managers on campaign updates, reporting, and franchise support calls to maintain strong client communication.
• Maintain campaign documentation, budget trackers, and project management systems to ensure organized and efficient operations.

Requirements

• Demonstrated commitment to organizational values, mission, and franchise success.
• Strong understanding of franchise systems and multi-location marketing environments.
• Advanced knowledge of digital marketing campaign setup, optimization, and platform best practices.
• Experience managing PPC, display, and video advertising campaigns.
• Excellent written and verbal communication skills with the ability to collaborate effectively.
• Highly detail-oriented with a focus on accuracy, quality, and continuous improvement.
• Proven ability to manage multiple projects and priorities in a fast-paced environment.
• Proficient in Microsoft Office, reporting, and data analysis for performance tracking.

Qualifications

• Bachelor’s degree in marketing, advertising, or related field recommended but not required.
• A minimum of three years of relevant experience and/or training, or equivalent combination of education and experience is required.
• Experience working with Google Ads and Google Ads Editor.

Benefits

• Medical, Dental, and Vision insurance starting the first day of the month after you’re hired.
• Competitive 401(k) match to help you invest in your future.
• 15 days of paid time off, plus 10 paid holidays and 2 floating holidays to recharge and celebrate.
• Committed to your development with career advancement and professional growth.

Pay

The hourly range for this position is $35-$41 per hour.

About ServiceMaster Brands

ServiceMaster® Brands is a leading provider of residential and commercial services in restoration, cleaning, moving, and bioremediation. Founded in 1929, we operate 4,600+ locations through 3,200 franchisees, serving over 1 million homes and businesses annually. Today, we do business under trusted brands across 50 states and nine countries, generating more than $3.5B in system-wide sales: ServiceMaster Restore®, ServiceMaster Clean®, Merry Maids®, TWO MEN AND A TRUCK®, and TWO MEN AND A JUNK TRUCK®. While each brand has its own identity, we share a vision: to become the most admired brand in every industry we serve. Our purpose—Be there when you need us™—extends to our team, where growth, well-being, and success are priorities.