Senior Digital Marketing Specialist

About the role

Pacific Northwest University of Health Sciences (PNWU) is a 501(c)(3) non-profit medical institution founded in 2005 to increase access to health care in medically underserved areas of the Pacific Northwest. The university offers Doctor of Osteopathic Medicine, Doctor of Physical Therapy, Doctor of Dental Medicine, Master of Science in Biomedical Sciences, and Master of Science in Occupational Therapy, enrolling over 550 students annually, with interprofessional education partnerships adding another 100 students. The campus employs approximately 300 staff with academic programming across a five-state region and is located in Yakima, WA (population ~95,000), about 140 miles from Seattle, 170 miles from Portland, and 200 miles from Spokane. The Senior Digital Marketing Specialist is responsible for the strategy, design, development, maintenance, performance, and continuous improvement of the University’s digital presence, serving as the primary owner of PNWU.edu and ensuring websites and digital marketing channels support university goals including student and employee recruitment, philanthropy, event promotion, and public awareness.

Responsibilities

• Designs, builds, maintains, and optimizes webpages, landing pages, and digital experiences, leading ongoing efforts to improve usability, accessibility, conversion rates, and user experience across all digital platforms.
• Develops, manages, and optimizes digital advertising campaigns across platforms such as Google Ads, Meta (Facebook and Instagram), LinkedIn, YouTube, and other relevant channels.
• Creates assets for digital and print in accordance with University brand standards.
• Contributes to departmental planning and strategic initiatives and provides backup support for marketing and communications projects as assigned.
• Performs other related duties as assigned and based on departmental need.

Requirements

A Bachelor’s Degree in a discipline related to communications, public relations, marketing, design, website design or development, advertising, computer science, or a similar field AND 3-4 years of web development experience using WordPress or a similar content management system, with demonstrated knowledge of and skill in web design, including accessibility and best practices; OR an equivalent combination of education and experience that demonstrates the knowledge, skills, and abilities required to perform the essential functions of the position.

Qualifications

• Demonstrated experience using web analytics to optimize webpages for organic and paid traffic and conversion rate optimization.
• HTML, CSS, and JavaScript knowledge.
• Other marketing, communications, or higher education knowledge or experience.

Skills

• Strong web design and UI/UX skills.
• Knowledge of web analytics, conversion rate optimization, SEO, web accessibility, and web best practices.
• Ability to manage projects, prioritize, and self-direct workflow.
• Ability to problem solve by analyzing issues and creating action plans.
• Ability to work in a team and flexibility to work with others in a variety of circumstances.
• Strong organization, interpersonal, and planning skills.
• Strong verbal and written communication skills.

Benefits

• Health Benefits - Medical, Dental, Vision, Life Insurance
• Paid Time Off
• 403b with Roth Option
• Paid Holidays

Pay

Salary Range: $52,800 – $79,200 Annually (Hiring Rate: $25.38/Hour – $38.07/Hour).

Schedule

Full-time, 40 Hours/Week.