Senior Digital Marketing Specialist

About the role

Are you a hands-on digital marketer who likes building campaigns, analyzing performance, and continuously improving results? At East Central Energy (ECE), we're looking for a Senior Digital Marketing Specialist to lead our digital marketing operations and support member engagement and acquisition, and organizational growth across both electric and fiber services. This role is for someone who enjoys the full marketing lifecycle, from launching campaigns, managing paid media, improving how our website performs, tracking what's working, and turning the numbers into recommendations people can actually act on.

Responsibilities

• Develop, launch, and optimize integrated marketing campaigns across digital and traditional channels, including paid search, display, social media, video, email, and direct mail, to drive member engagement and organizational growth.
• Manage Google Ads, YouTube, streaming media, and paid social, including audience targeting, keyword research, testing, and budget optimization.
• Manage website content, landing pages, forms, and conversion paths; apply