Senior Digital Designer - The Agency

Primary Duties

• Lead the execution of digital creative strategy for the Merrell brand, in alignment with direction from the Digital Creative Director.
• Ensure consistent, high-quality digital design across websites, email, paid media, and emerging channels while preserving and evolving the brand's visual identity.
• Serve as a creative thought partner to Merrell Brand and eCommerce leadership, contributing to campaign development, product launches, and key brand storytelling initiatives.
• Define, document, and govern digital design systems, templates, and guidelines that scale efficiently across digital channels for the brand.
• Establish and uphold best practices for digital design, accessibility, and platform standards.
• Review and evolve brand style guidance to ensure relevance and effectiveness in digital and eCommerce environments.
• Directly manage and develop a Digital Designer, providing clear priorities, ongoing feedback, coaching, and performance support.
• Partner with the Digital Creative Director on employee development, performance management, workload planning, and creative reviews.
• Lead and contribute to the creation of digital content including web design, paid display, paid social, video, and animation.
• Conceptualize, present, and oversee creative solutions—including wireframes, mockups, and prototypes—for campaigns, site enhancements, and product launches.
• Lead or support product and lifestyle photoshoots to ensure assets meet digital and eCommerce standards.
• Collaborate closely with the Performance Marketing team to develop and refine creative that improves engagement, conversion, and ROAS.
• Partner with cross-functional teams to ideate and execute test-and-learn initiatives that elevate user experience and campaign effectiveness across digital channels.
• Stay current on digital design trends, tools, and emerging platforms, bringing recommendations forward to continuously improve creative output.
• Act as the primary digital creative lead and brand steward for Merrell, ensuring all customer-facing digital experiences align with brand standards, business objectives, and consumer expectations.
• Partner with the Digital Project Manager to support intake and planning by reviewing incoming work for scope, complexity, creative risk, and resourcing considerations.
• Identify potential problem areas early—including feasibility, bandwidth constraints, or quality concerns—and proactively recommend solutions.
• Collaborate with Brand, eCommerce, and Development teams to ensure creative solutions are aligned and executable prior to production.
• Balance multiple business, campaign, and channel priorities while maintaining creative excellence.

Knowledge, Skills, & Abilities

• Bachelor’s degree in Design or equivalent professional experience.
• 5+ years of digital design experience, including eCommerce and multi-channel marketing.
• Prior experience managing or formally leading designers preferred.
• Strong portfolio demonstrating digital-first design, brand storytelling, and performance-driven creative.
• Expert proficiency in Figma and Adobe Creative Suite; experience with web graphic optimization.
• Strong understanding of responsive design, animation and front-end best practices; familiarity with HTML/CSS.
• Demonstrated curiosity and willingness to explore, evaluate, and adopt emerging technologies, including AI-powered creative and productivity tools, to enhance design workflows, efficiency, and creative outcomes.
• Exceptional attention to detail, problem-solving skills, and ability to manage multiple priorities in a fast-paced environment.
• Strong communication, organizational, and leadership skills.